POP.XR Mixed Reality pop up high street experience

我们的商业街正在消亡。网上和城外的购物习惯，再加上大流行，在我们的城镇创造了一个用木板封住店面的景观。我们必须立即解决这个问题，以应对城市枯萎的螺旋式下降。我们需要新的思维方式来解决这个问题，将这些空置空间迅速重新利用为令人兴奋的、低碳的、可获得的零售体验。Urban XR的建筑师兼创始人詹姆斯·李·伯吉斯就是为了做到这一点而开发了POP.XR概念。POP.XR将当代可持续建筑设计与尖端的混合现实技术融合在一起，提供了一种新的方式，让我们的商业街上的空闲空间重现生机。这一概念由三个元素组成，一个结合了混合现实内容的弹出式物理空间，以及一个在线平台。POP.XR安装在空荡荡的商业街商店单元中，让它们一夜之间恢复生机。这种方法将房地产业主和创建者/卖家聚集在一起，使他们能够在任何空置的室内空间设计、策划和部署POP.XR体验。弹出式物理空间是一种灵活的独立、扁平包装装修，可以设计和建造来占据任何空置的商店单元。它有自己的电源、照明和用于广告的屏幕。所有用于物理装修的内容或库存都是数字的，并使用混合现实耳机(如果需要的话，还有平板电脑)覆盖到空间上。通过在商店中提供纯数字内容，有可能为购物者提供全新的体验，包括大规模视频内容、动画、爆炸式3D视图、用户交互和非常广泛的产品选择。这使得内容创建者和零售商可以讲述他们的产品在商业街上从未有过的身临其境和引人入胜的故事。无库存方法还极大地减少了内容的交付物流，减少了道路使用量和碳足迹。POP.XR软件平台位于弹出式商业街体验的背后，使房地产所有者/零售商/创作者能够设计他们自己的模块化商店装修，并将其广告给希望在商店内租用空间的企业、创作者和设计师。然后，创作者可以根据房地产所有者的3D设计数字地策划他们的商店体验，这些设计可以通过该平台与评论互动。然后，他们可以就部署日期、时间和租赁费达成一致。通过融合切割、混合现实技术和建筑设计，POP.XR是对抗商业街死亡的重要工具。

Our high-streets are dying.Online and out of town shopping habits, combined with the pandemic, are creating a landscape of boarded up shop fronts in our towns and cities. We must address this immediately to fight the downward spiral of urban blight.New ways of thinking are needed to address this by repurposing these empty spaces quickly into exciting, low carbon, accessible retail experiences.Architect and founder of Urban XR James Lee Burgess has developed the POP.XR concept to do just this.POP.XR fuses contemporary sustainable architectural design with cutting edge mixed reality technology to provide a new way of bringing empty spaces on our high-streets back to life.The concept consists of three elements, a pop-up physical space combined with mixed-reality content, and an online platform . POP.XR is installed in empty high street shop units, bringing them back to life over-night. This approach brings together real estate owners and creators/sellers enabling them to design, curate and deploy a POP.XR experience in any vacant indoor space.The pop-up physical space is a flexible stand-alone, flat-pack fit-out that can be designed and constructed to occupy any empty shop unit. It has its own power source, lighting and screens for advertising.All content or stock for the physical fit-out is digital and overlaid onto the space using mixed-reality headsets (and tablets if needed). By having purely digital content in the store, it is possible to deliver completely new experiences for shoppers that include large-scale video content, animations, exploded 3d views, user interactions and a very wide choice of products. This allows content creators and retailers to tell immersive and engaging stories about their products never seen before on the high-street.The no stock approach also drastically cuts out any delivery logistics for the content, reducing road usage and carbon footprint.Sitting behind the pop-up high street experience is the POP.XR software platform that empowers real estate owners/retailers/creators to design their own modular shop fit out and advertise it to businesses, creators and designers who would like to rent space within the store. Creators can then curate their shop experience digitally based on the real estate owners 3d designs which can be interacted with reviewed via the platform. They can then agree a deployment date and time and rental fee.By fusing cutting mixed-reality tech and architectural design POP.XR is a vital tool in the fight against the death of the high-street.