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Design of an Augmented Reality based virtual retail store; in the marketing of furniture in the high street.

Design of an Augmented Reality based virtual retail store; in the marketing of furniture in the high street.
基于增强现实的虚拟零售店的设计;
批准号:
10067098
负责人:
金额:
$6.18万
依托单位:
依托单位国家:
英国
项目类别:
Collaborative R&D
财政年份:
2023
资助国家:
英国
项目状态:
已结题
起止时间:
2023 至 --

项目摘要

项目成果

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中文摘要
翻译
高街家具零售正在遭受损失。相对于互联网,租金、供暖、照明和人员成本带来的成本压力是巨大的,而且由于空间要求,只能在商店中保留有限的范围。虽然消费者在购买之前有机会在现实生活中看到商品(与网上相比),但这种体验是有限的,可以改善。考虑基于高街的虚拟零售商店的替代方案。占地面积小得多,位置更方便,顾客在电脑购物站前就座。配有大分辨率屏幕和增强现实耳机,完整的产品系列可用于所有颜色和材料选择。项目可以按需查看,在真实的大小,颜色和完成。每一个细节完美呈现在客户面前的照片逼真的3D使用增强现实技术。TrendAR Retail是一种全新的虚拟家具陈列室技术概念。创新的AR系统将被放置在零售商店中,作为“大盒子”展厅的替代方案,为零售商节省数千英镑的房地产成本,为客户提供更好的产品洞察;以及拥有非常理想的前景信息的零售人员。
英文摘要
High street furniture retail is suffering. Cost pressures from rent, heating, light and staffing costs are substantial relative to the Internet, and only limited ranges can be held in store due to space requirements. While customers have an opportunity to see items in real life before they buy (compared to online) the experience is limited and can be improved.Consider the alternative of a high street based virtual retail store. A much smaller footprint in a more convenient location where customers are greeted and seated at a computer-based buying station. Complete with large high-resolution screen and Augmented Reality headsets, a full product range is available in all colour and material options. Items can be viewed on demand, in true size, colour and finish. Every detail perfectly rendered in front of the customer in photo-realistic 3D using Augmented Reality technology.TrendAR Retail is a new virtual furniture showroom technology concept. The innovative AR systems will be located in retail stores as an alternative to "big box" showrooms, saving retailers thousands of pounds in real estate costs, providing the customer with better product insight; and retail staff with highly desirable prospect information.
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