An AI/ML-powered insight and improvement tool to help bricks and mortar Mission-Led Business (MLBs) to improve advertising, marketing and business performance

In Good Company（InGC）是一家以女性为主导、以技术为善的中小企业，其使命是推动零售、酒店、休闲和娱乐领域的“实体”道德、可持续、使命导向型企业（MLB）的发展。不断增长的MLB行业在经济未来以及应对环境和社会挑战方面发挥着重要作用。但由于缺乏时间、数字化和营销技能，许多企业很难接触到足够多的客户，以扩大规模并推动变革性影响。这就是InGC的用武之地。我们为消费者创建了一个免费的网络应用程序，让他们只需按一下按钮就能找到MLB。它是第一个专门用于实体MLB（如咖啡馆，餐馆，商店，沙龙和酒店）的搜索引擎平台。我们的使命导向业务改进工具（MLBIT）基于应用程序生成的数据，并将使用机器学习（ML）和人工智能（AI）为MLB生成建议，以改善其广告、营销和业务绩效。通过分析消费者行为和类似业务，MLB将能够轻松了解他们在哪些方面落后-或成功-并提供在线和离线改进的建议。

In Good Company (InGC) is a female-led, tech-for-good SME on a mission to power the growth of 'bricks-and-mortar' ethical, sustainable, mission-led businesses (MLBs), in retail, hospitality, leisure and entertainment.The growing MLB sector has a significant part to play in the economy's future and in tackling environmental and societal challenges. But many of these businesses struggle to reach enough customers to scale and drive transformative impact, due to a lack of time, digital and marketing skills. That's where InGC comes in.We have created a free web-app for consumers to find MLBs at the touch of a button. It's the first search engine platform dedicated to bricks-and-mortar MLBs (such as cafes, restaurants, shops, salons and hotels). It makes it easy to support verified MLBs tackling environmental, societal and economic challenges.Our Mission-Led Business Improvement Tool (MLBIT) builds on data generated from the app and will use machine learning (ML) and artificial intelligence (AI) to generate recommendations for MLBs to improve their advertising, marketing and business performance. By analysing consumer behaviour and similar businesses, MLBs will be able to easily understand where they are lagging - or succeeding - and be provided with recommendations for online and offline changes to improve.