Armchair Adventures: Commercialisation Project

《扶手椅冒险家》是由老年人制作的儿童播客系列节目。这部剧是由一位虚构的十几岁的旅行社经纪人康妮主持的，她和她的客户，都是我们当地65岁以上的人扮演的，带着听众进行一次想象之旅。每一集都是通过音乐、动作、戏剧和歌曲赋予生命的。扶手椅探险是在大流行期间打造的，旨在帮助人们保持创造力和联系。该计划的使命是让老年人和儿童在娱乐全球观众的同时，分享他们的想象力，发展讲故事的技能，改善彼此的健康和福祉。到目前为止，我们已经：\*获得了超过65K的收听人数。\*得到了BBC广播4台、播客电台、FunKids和威廉王子的推荐。\*苹果公司的儿童播客排名第一。\*在[曼彻斯特宣传协会奖2021][0]中获得了‘最佳播客’，在[数字城市奖2022][1]中获得了‘非营利性组织对科技的最佳使用’，并赢得了[英国播客大奖2022][2](最佳家庭播客：铜牌)。\*成为维珍航空第一个针对儿童的飞行播客，在他们的[飞行杂志][3]上登上了两页的头条。这个项目的使命是通过将轮椅冒险商业化来发展我们的业务。这个项目将增加我们的收听、关注、评级和评论，创造两个新的收入来源。我们的方法特别创新，因为它是专门为克服儿童没有设备收听播客的挑战而设计的。首先，我们将通过面对面的方法来建立我们的数字受众--创建一个吸引整个家庭的播客直播节目。该节目将在我们的当地社区巡回演出，帮助我们教育和招募数百名新的听众，并为我们的订阅粉丝俱乐部产生内容。第二，我们将通过提供‘促销交换’来补充这一点--创造新的宣传内容，并与其他儿童播客和相关品牌交换空间-交叉授粉听众和参与。这将帮助我们增长听众和我们的追随者，吸引赞助和广告收入(收入流1)，并通过Patreon主办的订阅扶手椅冒险粉丝俱乐部进行‘听众捐赠’-让听众获得铜牌、银牌、这些新的收入来源将使扶手椅冒险播客长期可持续，使我们能够在品牌内开发新的产品和服务，并进一步发展我们的业务。[0]：https://www.business-live.co.uk/economic-development/full-list-2021-mpa-awards-21935628[1]：https://www.prolificnorth.co.uk/news/digital-city-festival/2022/03/digital-city-awards-2022-winners[2]：：//Www.britishpodCastawds.com/2022年/Winners[3]：https://flywith.virginatlantic.com/content/dam/HelpCentre/ife/refresh/magazine/Vera_July_2022.pdf

Armchair Adventurers is a children's podcast series made by older people. The show is hosted by a fictional teenage travel agent called Connie, who together with her customers, all played by over 65s in our local area, take the listener on a journey of the imagination. Each episode is brought to life by 'join-in-at-home' music, movement, drama, and song. Armchair Adventures was forged during the pandemic as a way of helping people stay creative and connected. The programme's mission is to bring older people and children together to share their imaginations, develop storytelling skills, and improve each other's health and wellbeing, while entertaining a global audience.To date, we have:\*Achieved over 65K listens.\*Had recommendations by BBC Radio 4, Podcast Radio, FunKids, and HRH Prince William.\*Charted no 1 children's podcast by Apple.\*Won 'Best Podcast' in [The Manchester Publicity Association awards 2021][0], 'Best Use of Tech by a Non-Profit' in the [Digital City awards 2022][1], and won [British Podcast Awards 2022][2] (Best Family Podcast: Bronze).\*Become Virgin Atlantic's first inflight podcast for children, headlining a two-page spread in their [in-flight magazine][3].This project's mission is to grow our business by commercialising Armchair Adventures. This project will increase our listens, follows, rates, and reviews, creating two new income streams.Our approach is particularly innovative because it is specifically designed to overcome the challenge of children not owning a device to listen to podcasts.First, we will overcome this barrier by taking an in-person approach to building our digital audience- creating a podcast live show that's engaging for the whole family. The show will tour our local community, helping us to educate and recruit hundreds of new listeners, and generate content for our subscription fan club.Secondly, we will complement this by delivering 'promo swaps'- creating new promotional content and trading space with other children's podcasts and related brands- cross-pollinating listenership and engagements.This will help us to grow our listeners and our followers, attracting sponsorship and advertising revenue (income stream 1), and 'listener giving' through a subscription Armchair Adventures fan club hosted by Patreon- giving listeners access to bronze, silver, or gold premium content (income stream 2).These new income streams will make Armchair Adventures podcast sustainable for the long-term allowing us to develop new products and services within the brand and further grow our business.[0]: https://www.business-live.co.uk/economic-development/full-list-2021-mpa-awards-21935628[1]: https://www.prolificnorth.co.uk/news/digital-city-festival/2022/03/digital-city-awards-2022-winners[2]: https://www.britishpodcastawards.com/2022/winners[3]: https://flywith.virginatlantic.com/content/dam/HelpCentre/ife/refresh/magazine/Vera_July_2022.pdf