Helping solve fashion’s sustainability crisis by reducing waste related to poor fit: innovation in made-to-measure data capture and manufacturing process [‘Fit Finder’ Trousers]

该项目包括开发可扩展的裤子数据采集和按需制造解决方案，该解决方案为女性提供960种不同的合身选择，而不是零售商提供的5种尺码。我们正在解决的问题是：9/10的女性很难找到合身的衣服，71%的退货是因为合身，[麦肯锡]估计有50%的退货永远不会转售，而是被丢弃或销毁，这造成了巨大的环境影响。时尚业已经变得依赖于消费者接受价格和合身之间的权衡。在一个极端情况下，“快时尚”提供的尺码尽可能少，但价格低廉。在另一种极端情况下，定制裁剪服务将实现完美的合身，但需要8-10周的时间，每条裤子的起价为1000 GB。该项目开发了一种新的替代方案：客户可以在960个尺码/形状选项中选择最好的，价格比定制裁剪服务低70%左右，而且时间缩短了一半。专注于裤子--最常退货的产品类别--项目范围使我们能够开发我们正在申请专利的解决方案，并通过客户试用对产品市场适合性进行早期测试。

This project covers the development of a scalable data capture and on-demand manufacturing solution for trousers, which offers women 960 different fit options versus the ?5 sizes offered by retailers. The problem we are solving is: 9/10 women struggle to find clothes that fit well , 71% of returns are due to 'fit' \[McKinsey\] and an estimated 50% of these are never re-sold but discarded or destroyed \[Optoro\], creating a huge environmental impact.The fashion industry has become reliant on consumers accepting a trade-off between price and fit. At one extreme, 'fast fashion' offers as few size variants as possible but is readily available at low prices. At the other extreme, bespoke tailoring services will achieve a 'perfect' fit but taking 8-10 weeks with prices starting at £1000 for 1 pair of trousers.This project develops a new alternative: customers are matched to the best of 960 size/shape options at a pricepoint around 70% less than bespoke tailoring equivalents and in half the time. Focusing on trousers - the most frequently returned product category - the project scope enables us to develop our patent-pending solution and conduct an early test of product-market fit via a customer trial.