Estimating web crawler and bot traffic carbon footprint for a website

Indigo Tree开发了我们的创新软件，根据访问者分析和网站上每个页面传输的数据来衡量网站的碳足迹。网站编辑使用这些信息来确定减小页面大小在减少网站总体碳足迹方面的最大影响，因为为访问者浏览器提供页面所需的电力将更少。该项目为网站流量创建了一个分析没有跟踪的网站流量模型，而不必分析服务器日志文件，因为这将花费大量能源，并且网站编辑通常无法获得这些文件。然后我们将把这个模型合并到我们的软件中，以提高我们计算的完整性和准确性。这对组织来说很重要，因为除了从他们的网站跟踪他们的范围3排放之外，它还将帮助衡量随着时间的推移对他们组织净零目标的改进和减少。网站所有者也有一个直接的商业利益，因为使用更少的数据为每个页面提供服务的网站将会更快，从而提高搜索排名、访问者体验和访问者转化率。网站托管提供商和数据中心将传输更少的数据，因此每个网站和托管服务器所需的电力将减少，有助于实现其范围2的削减目标。这将有助于实现政府的目标，即到2030年将英国的能源需求从2021年的水平减少15%。

Indigo Tree have developed our innovative software to measure the carbon footprint of a website based on visitor analytics and the data transferred for each page on the site. This information is used by website editors to identify where reducing the pages size will have the largest impact on reducing the overall carbon footprint of the website as less electricity will be required to serve the pages to the visitor's browser.This project creates a model for the website traffic not tracked by analytics, without having to analyse the server log files, as this would take a lot of energy and these files are not usually available to the website editors. We will then incorporate this model into our software to improve the integrity and accuracy of our calculations.This is important for organisations because as well as tracking their Scope 3 emissions from their website it will help measure the improvements and reduction over time contributing to their organisation Net Zero targets. There is also a direct commercial benefit to the website owner as a website that uses less data to serve each page will be faster which improves search rankings, visitor experience and visitor conversions.The website hosting providers and data centres will transfer less data, so the electricity required for each website and hosting server will be reduced, contributing to their Scope 2 reduction targets. This will contribute towards the government target of reducing the UK energy demand by 15% from 2021 levels by 2030\.