Urban logistics and plaNning: AntiCipating urban freigHt generAtion and demand including dIgitalisation of urbaN freight

物流链将“打破链条”，促进公共当局和物流利益攸关方之间的合作。它将为优化和灵活的城市物流运营、管理、规划和决策提供一系列服务，释放技术和数字化为可持续城市物流带来的潜力，并向气候中和和智慧城市迈进。UNCHAIN将实施一个由公私合作框架支持的标准化和可靠的数据交换生态系统，该框架将允许建立可靠的数据共享协议，打破数据孤岛，并使城市货运数据更容易获得和访问。在解锁数据的驱动下，将实施一套创新的12项城市物流服务，以优化城市空间配置，提高地方政府的决策能力，优化网络管理和物流运营。有了该信息网，公共当局将提高其数据收集能力，并拥有实现可持续性目标的适当工具。与此同时，对于运营商来说，使服务与自身和社会的目标保持一致将开启互利合作计划，这是长期合作和建立可持续城市货运政策和运营的关键因素。10个欧洲城市将参加链的活动：马德里、柏林和佛罗伦萨作为生活实验室;布拉格、梅赫伦、马德拉和里加作为追随城市;布雷斯特大都市、拉文纳和阿尔巴尤利亚作为支持早日采用成果的同行城市。此外，DHL和UPS等城市物流行业的均衡代表性将确保项目成果的大规模影响和可行性。

UNCHAIN will “break the chains”, boosting the cooperation between public authorities and logistics stakeholders. It will create a set of services for optimal and flexible urban logistics operation, management, planning and policymaking, unleashing the potential that technology and digitalisation can bring to the sustainable urban logistics and moving towards climate-neutral and smart cities. UNCHAIN will implement a standardised and reliable data exchange ecosystem supported by a public-private collaborative framework that will allow the establishment of reliable data sharing agreements, break data silos and make the urban freight data more available and accessible. Driven by the unlocked data, an innovative set of 12 urban logistics services will be implemented to optimise the allocation of urban space, improve the policy-making capacity of local authorities and optimise network management and logistics operation. With UNCHAIN, public authorities will improve their data collection capabilities and have the right tools to achieve sustainability goals. Meanwhile, for operators, having services aligned with their own and society's objectives will unlock mutually beneficial cooperation schemes, a key factor for long-term collaboration and the establishment of sustainable urban freight transport policies and operations. 10 European cities will participate in UNCHAIN activities: Madrid, Berlin and Florence as living labs; Prague, Mechelen, Madeira and Riga as follower cities, and Brest metropole, Ravenna and Alba Iulia as peer- cities supporting the early adoption of the results. Also, the well-balanced representation of the urban logistics industry, with DHL and UPS, will ensure large-scale impact and feasibility of the project results.