Shakespeare Byte Size

该项目的目的是将斯特拉特福德的游客与数字化内容联系起来，利用莎士比亚出生地信托基金存储和珍藏的档案。因为斯特拉特福德每年估计有400万游客，所以希望这个项目能提高尽可能多的游客对项目团队正在做的事情的认识。根据信托基金的研究，参观过斯特拉特福德的人中，市场分为以下几类：ABC1，50%是国际的，50%是国内的。50%是团体，另外50%是家庭或个人。最大的游客市场是美国、法国和日本。来自英国的游客是仅次于美国的第二大游客。鉴于来自美国的人被认为是最早采用新技术的人之一，人们希望该应用程序的创建将吸引这个市场，从而提高其知名度。项目团队由考文垂大学的严肃游戏研究所、莎士比亚出生地信托基金、丹伍德集团和惠普公司组成。这一组合的目的是创建一个将满足上述简要要求的项目。严重游戏研究所已经创建了一个数字应用程序，允许访问者潜在地下载到他们的移动电话设备上。那些这样做的人将被许多角色中的一个带上莎士比亚的斯特拉特福德之旅，并访问莎士比亚出生地信托基金的大部分内容。其目的是通过使用增强现实，参观者将能够更多地了解斯特拉特福德地区、建筑和信托基金内容背后的历史意义。在此过程中的每个点上，应用程序都将链接到相关的归档文档。利用现有技术和项目组提供的一些技术对这些文件进行了数字扫描、编目和链接。然后，参观者将有机会在现场的专用打印机上打印上述内容。项目团队的意图是，这种创建的商业模式可以获得许可，链接的移动和增强现实、档案技术也可以获得许可。

The purpose of the project is to connect visitors to Stratford with digitised content exploiting the archives stored and treasured by the Shakespeare Birthplace Trust. Because there are an estimated four million visitors to Stratford annually it’s hoped that this project will raise the awareness of as many of these visitors as possible as to that which the project team’s been working.According to the Trust’s research, of those who have visit, the market is classified as follows: ABC1, 50% international and 50% domestic. 50% are groups and the other 50% are families or individuals. The top visitor markets are USA, France and from Japan. Visitors from the UK constitute the second biggest number after those from America. Given that those from the USA are reckoned to be among the earliest adopters of new technology it is hoped that the creation of the application will appeal to this market and therefore increase its awareness.The Project Team consists of Coventry University’s Serious Games Institute, the Shakespeare Birthplace Trust, The Danwood Group and Hewlett-Packard. The intention of this amalgam is to create a project that will fulfil the brief discussed above.A digital application has been created by the Serious Games Institute that will allow visitors to potentially download onto their mobile phone devices. Those who do will then be taken on a journey by one of a number of characters through Shakespeare’s Stratford and access much of the content of the Shakespeare Birthplace Trust. The intention is that, using augmented reality, visitors will be able to understand more of the historic significance behind areas of Stratford, buildings and the Trust’s content. At each point of the journey within it the application will link to the relevant archive documents. These have been digitally scanned, catalogued and linked using existing technology and some provided by the Project Team. Visitors will then have the opportunity to print the aforementioned content from dedicated printers on site.It is the intention of the Project Team that this business model created can be licensed as could the linked mobile and augmented reality, archive technology.