22205-23 Inform Pack

InformPack从消费者对食品包装的意识、信息差距、问题和态度等方面探讨了消费者之间存在的跨文化差异，这些差异与购买时的产品选择以及在家和外出时的处理模式有关。研究结果用于制定行动、工具和战略，以影响公众行为，并提出解决方案，以实现向更可持续的欧洲食品包装生态系统的过渡。这包括：(i)根据包装专家提供的事实和科学，建立以国家为基础的、量身定制的、以消费者为中心的参与活动和激励战略，以及（ii）产生可用于食品包装领域有针对性创新行动的见解，反映每个国家的问题、公众需求和行业需求。在2021年探索了希腊和英国，2022年探索了西班牙和波兰之后，该项目现在将在2023-2024年期间重点关注以下国家：法国、芬兰、意大利、德国和丹麦。

InformPack explores the cross-cultural variations that exist amongst consumers in terms of awareness, information gaps, issues and attitudes towards food packaging as related to product choice upon purchase and disposal patterns at home and on the go. Findings are used to create actions, tools, and strategies to influence public behaviour and bring forward solutions to enable transition to a more sustainable European food-packaging ecosystem. These include: (i) building country-based, tailored consumer-centric engagement activities and incentive strategies based on facts and science provided by packaging experts, and (ii) generating insights that can be leveraged for targeted innovative actions in the area of food packaging, reflecting issues, public demands and industry needs in each country. Having explored Greece and the United Kingdom in 2021, and Spain and Poland in 2022, the project now focuses in 2023-2024 period on the following countries: France, Finland, Italy, Germany, and Denmark.