Young Australians and the promotion of alcohol on social media

该项目旨在确定年轻人如何在Facebook、Instagram和Snapchat等社交媒体平台上参与酒精和夜生活营销。公司现在利用社交媒体的力量来制作和分享由年轻人制作和分享的广告，这些广告在特定的时间、地点和背景下针对他们，因此很难监控和监管。该项目将使用计算、大数据方法和青年线人来评估社交媒体上品牌宣传的普及程度及其如何塑造青年文化。这项工作将扩展媒体和文化研究，并支持制定对一般网络营销的有效监测和监管，特别是对酒精的关注。

This project aims to determine how young people engage with alcohol and nightlife marketing on social media platforms like Facebook, Instagram, and Snapchat. Companies now leverage the power of social media to create advertisements that are made and shared by young people, targeted to them in particular times, places and contexts, and are thus difficult to monitor and regulate. The project will use computational, big social data approaches and youth informants to assess the pervasiveness of branding on social media and how it shapes youth cultures. This work will extend media and cultural studies and support the development of effective monitoring and regulation of online marketing in general, with a particular focus on alcohol.