Blokur, the Digital Catapult and the UK Games Fund: Smart contracts for creative interactions

在世纪之交以来的15年里，创意产业在内容的创造和消费方式上经历了一系列迅速和根本性的转变。互联网改变了创作者跨地理和跨时区协作和分发内容的能力。游戏、电影、音乐和视频内容现在经常由一群在线合作者反复创作，并通过社交媒体或在线分发平台直接与消费者分享。然而，在价值从消费者回流到创造者的方式上，没有出现类似的转变，意味着每年错失了价值约110亿美元的机会。Blokur、Digital Catapult和英国游戏基金的这次合作将开发基于区块链的技术，以促进创作者和他们的客户之间的低摩擦互动，并在创意生态系统中释放新的价值。

In the decade and a half since the turn of the century the creative industries have undergone a series of rapid and fundamental transformations in the way that content is both created and consumed. The Internet has transformed the ability for creators to collaborate and distribute their content across geographies and time zones. Games, films, music and visual content are now frequently created iteratively by groups of online collaborators and shared directly with consumers through social media or online distribution platforms. The absence of an equivalent transformation in the way that value flows back to creators from consumers, however, represents a missed opportunity worth an estimated $11bn every year. This collaboration between Blokur, The Digital Catapult and the UK Games Fund will develop blockchain-based technologies to facilitate low friction interactions between creators and their customer and unlock new value in the creative ecosystem.