A cutting edge digital platform that revolutionises the current business model for the Point-of-Purchase Display industry

“购买点显示（POPD）标牌被认为是一种强大的客户体验媒介，也是增强消费者环境的一个组成部分。popd会积极地影响客户的购买考虑，建立对产品的兴奋感，也可以成为提高整体购买满意度的关键驱动因素。尽管市场价值460亿欧元，但popd的需求供应商业模式仍然复杂且分散，涉及广泛的利益相关者。供应关系的重复和相互关联的本质导致无法完全实现POPD的核心目标：营销一致性、提高分销效率和成本控制以最大化ROI。对于一个全方位的数字平台来说，这是一个明显的商机，它可以连接POPD供应链商业模式中的空白，并在整个供应链中产生成本效率。VOX数字合作伙伴有限公司开发了VOXPOP，这是一个尖端的数字平台，促进了POPD需求供应的创新商业模式。VOXPOP消除了现有供应动态和不同解决方案的固有缺点。它将品牌、零售商和POPD服务提供商无缝集成到一个精简的横向供应链中，为数十亿欧元的市场提供了真正的颠覆性创新。”

"Point-of-Purchase Display (POPD) Signage is regarded as a powerful customer experience medium and an integral part of an enhanced consumer environment. POPDs positively impact customer purchase consideration, building excitement around the product, and can also be a key driver for higher overall purchase satisfaction. Despite the market being valued at €46 billion, the business model for the demand supply of POPDs remains complex and fragmented across a wide range of stakeholders. The duplicated and interrelated nature of the supply relationships results in a failure to fully deliver the POPD core objectives: marketing consistency, improved distribution efficiency, and cost control to maximise ROI.There is a clear business opportunity for an all encompassing digital platform that connects the gaps in the POPD supply chain business model and generates cost efficiencies right across this chain. VOX Digital Partners Ltd has developed VOXPOP, a cutting edge digital platform that facilitates an innovative new business model for POPD demand supply. VOXPOP eliminates the inherent disadvantages of existing supply dynamics and disparate solutions. It seamlessly integrates Brands, Retailers and POPD Service Providers into one streamlined horizontal supply chain, providing a truly disruptive innovation to a multi-billion Euro market."