Petit Pli - Clothes That Grow

Petit Pli(PP)是世界上最具创新精神的童装公司。PP开发了一种创新的商业模式，同时还开发了一项正在申请专利的技术，该技术采用了以人为中心的设计方法。PP的技术允许衣服在不发生机械变形的情况下增长700%。PP的服装在延伸后保留了其定义的轮廓，目前定制适合1至4岁的儿童--这是目前的童装产品不能迎合的年龄范围。PP的服装和PP的技术的这种能力是显著的。艾伦·麦克阿瑟基金会和废物与资源行动计划(WRAP)已经确定，延长衣服的寿命和使用是时尚业实现碳、水和浪费目标的最重要机会之一。他们的研究表明，仅将服装的使用寿命延长9个月，就可以分别减少约20%-30%的碳、水和浪费足迹。PP在这个项目中寻求探索消费者对易于瞄准市场的需求-给定现有的知识库和消费者基础，孕妇装。英敏特在2013年报告称，尺码技术是女装咨询公司的主要担忧之一。此外，Mintel发现孕妇更有可能购买环保产品。因此，该项目的主要目标是：1)通过进行访谈和发放问卷来发现、了解和定义女装客户的需求和行为，以创建一个清晰的创意概要，其中框架了女装的基本设计挑战。2)通过开展访谈和研讨会来发现什么是理想的、适合用途的女装。3)通过进行访谈和研讨会来创建一个清晰的创意概要，其中框定了女装的基本设计挑战。3)改进女装产品的想法，利用用户测试原型从访谈和研讨会中收集的反馈

"Petit Pli (PP) is the most innovative childrenswear company in the world. PP has developed an innovative business model alongside of a patent-pending technology, designed using human-centric design methodologies. PP's technology allows clothes to growby 700% without mechanical deformation.PP's garments upon extension retain their defined silhouette, currently custom fitting children aged 1 to 4 years old - an age range which current childrenswear products do not cater to. This capability of PP's garments and PP's technology is significant. The Ellen MacArthur Foundation together with Waste & Resources Action Programme (WRAP) have identified that extending the life and use of clothes is one of the most significant opportunities the fashion industry has to reach carbon, water, and waste targets. Their research has shown that extending the life of garments just by nine extra months can reduce carbon, water and waste footprints by around 20-30% each.PP in this project seeks to explore consumer needs for an easy to target market - given existing knowledge base and consumer base, maternity apparel. Mintel reported in 2013 that sizing technologies were among the chief concerns of maternitywear consuers. Together with this Mintel found that pregnant women are more likely to purchase envrionmentally friendly products.For this reason, this project's key objectives are:1) To discover, understand and define the needs and behaviours of maternitywear customers by conducting interviews and given questionnaires for the creation of a clear creative brief that frames the fundamental design challenge in maternitywear.2) To discover what makes a desirable, fit for purpose maternitywear by conducting interviews and workshops for the creation of a clear creative brief that frames the fundamental design challenge in maternitywear.3) To improve maternitywear product ideas generated using feedback collected from interviews and workshops by user-testing prototypes"