Feasibility study to reach 'market readiness' with Recocoa's unique cacao based health bar, which is the only health nutrition bar which meets the European Health Claim (EFSA) in improving blood circulation by maintaining the elasticity of blood vessels.

reccoa正在寻求Innovate UK的资助，以完成开发并将其积极的生活方式酒吧推向市场。这款巧克力棒最初是3种不同口味的60克可可棒，将进入英国不断增长的运动营养市场，目前英国的复合年增长率为7亿英镑，年增长率为20%，全球市场为90亿英镑，其中欧洲市场为16.5亿英镑（来源英敏特）。竞争对手包括Tribe、Grenade、Huel和Graze，它们都提供在线电子商务平台。Recocoa产品的重要USP是通过其专利的可可生产过程，在独特的机器上生产，它生产的关键基础成分作为天然的心血管刺激剂。这是因为，与目前生产可可的方法不同，该产品保留了许多促进健康的天然黄烷醇、植物营养素、益生菌、兴奋剂和复杂的化学物质。该公司的目标是在运动营养市场上率先推出能够通过保持血管弹性来改善正常血液循环的欧洲健康声明（EFSA）产品。这笔资金需要完成从目前的原型酒吧到成品的开发，成品将准备上市。这将涉及在reccoa位于威尔顿CPI的生产基地优化可可工艺，并与其生产合作伙伴（最初是toll生产商）合作，最终确定配方，包括通过口味测试。完成包装设计和生产将与我们的营销合作伙伴一起进行。同时，市场路线将通过与其营销分包商和合作伙伴House Creative（一家位于麦克尔斯菲尔德的精品营销咨询公司）合作来明确，House Creative将承担品牌、网页设计和网站的工作，并提供电子商务设施。包括营销活动在内的产品发布方法也将被涵盖。该项目的不同组成部分将在项目结束时聚集在一起，届时recooa将能够推出其独特的产品，这是一种高度创新的产品，也是直接面向消费者的唯一产品，该产品带有欧洲食品安全局（EFSA）的声明，通过保持血管弹性来改善正常血液循环，从而改善心脏健康。

Recocoa is seeking funding from Innovate UK to complete development and take to market its active lifestyle bar. This bar, initially 3 different flavoured 60g cacao bars, will enter the growing sports nutrition market in the UK which is currently is £700m CAGR and growing at a rate of 20% year on year, with a global market of £9bn of which £1.65bn in Europe (source Mintel). Competitors include Tribe, Grenade, Huel and Graze, each of which offer an on line e-commerce platform.The significant USP of Recocoa's product is that through its patented cacao production process, produced on a unique machine, it produces the key base ingredient which acts as a natural cardio vascular stimulator. This is because, unlike the present methods for producing cacao, the product retains a number of natural health promoting flavanols, phytonutrients, probiotics, stimulents and complex chemicals. The company aims to be the first to market in the sports nutrition market and with a product which can boast the European Health Claim (EFSA) and which can improve normal blood circulation by maintaining the elasticity of blood vessls.The funding is required to complete development from its current prototype bar to the finished product which will be ready to market. This will involved optimising the cacao process at Recocoa's manufacturing site at CPI, Wilton, and working with its manufacturing partner and initially, toll producer, to finalise the formulation, including and informed by taste testing. Completing packaging design and production will be carried out in conjunction with our Marketing partner..Simultaneously the route to market will be clarified by working with its marketing sub contractor and partner, House Creative, a boutique marketing consultancy based in Macclesfield to undertake work on branding, web design and web site with the facility for e commerce. The approach to product launch including marketing campaigns will also be covered.The different components of this project will come together at the end of the project when Recocoa will be in a position to launch its unique product offer with a highly innovative and only product in the Direct to Consumer space carrying an EFSA (European Food Safety Authority) claim for improving heart health by improving normal bloodcirculation by maintaining the elasticity of blood vessels .