Outdoor media banners - Design for recycling

主要由塑料广告横幅产生的户外媒体废物每年产生约110万平方米的材料。这种废物流目前没有被再利用，并且由于用于生产横幅的材料的设计、构造和混合而难以回收。Axion建议与户外媒体供应链的成员合作，包括户外媒体中心、广告/媒体公司以及广告横幅的设计师和制造商，以改进当前的横幅设计。主要目标是生产一个完全和容易回收的横幅，与次要目标，探索新的印刷技术的机会，叠印塑料薄膜重复使用。重新设计广告横额将大大有助于未来的再利用和回收工作，并有助于支持建立一个全行业的收集和回收计划。

Outdoor media waste from predominantly plastic advertising banners produces an estimated 1.1 million square metres of material each year. This waste stream is not currently reused and is difficult to recycle due to the design, construction and mix of materials used to produce the banners. Axion is proposing a collaboration with members of the outdoor media supply chain including; the Outdoor Media Centre, advertising/media companies and designers and manufacturers of advertising banners in order to improve upon current banner designs. The primary objective is to produce a fully and easily recyclable banner, with a secondary objective to explore opportunities for novel printing techniques to overprint plastic sheeting for reuse. Re-designing the advertising banners will greatly assist future reuse and recycling efforts and help to support the establishment of an industry wide collection and recycling scheme.