YOFI - Your Finances Limited

YOFI希望显著改变消费者对个人财务和储蓄的参与。对许多人来说，金融是一个令人生畏和缺乏吸引力的主题，金融产品的前景令人困惑和难以接近。1100万英国人没有为退休储蓄足够的钱（37%的人根本不打算储蓄），并面临养老金贫困的风险。90%的英国消费者没有接受过正规的个人理财教育，个人债务不断增加，消费者缺乏直观和吸引人的工具来了解金融。YOFI将是一个独特的个人理财规划平台，让用户了解自己的财务状况，设定目标，查看进度，获取建议并投资定制的金融产品。YOFI将使用图形表示和行为心理学来简化复杂的金融和投资概念。

YOFI wishes to significantly change consumer engagement with personal finances and savings. Finance is an intimidating and unengaging subject for many and the financial product landscape is confusing and inaccessible. 11m UK people are not saving enough for retirement (37% don’t plan to save at all) and risk pension poverty. 90% of UK consumers have no formal personal finance education, personal debt is increasing and consumers lack intuitive and engaging tools to understand finance. YOFI will be a unique personal financial planning platform allowing users to understand their financial position, set goals, view progress, access advice and invest in customised financial products. YOFI will simplify complex finance and investment concepts using graphical representation & behavioural psychology.