Live well - designing transformational innovation for over 65's

英国有1160万65岁及以上的人，我们想知道他们和他们的家人/亲密朋友是否会想要能够加强他们之间的沟通和联系的产品和服务，既能延长健康，又能为65岁以上的人提供娱乐。我们想知道65岁以上的人和他们的家人是否想要使用数字技术来帮助他们更容易地与家人保持联系，并增加他们可能参加的活动。我们还想知道是什么让65岁以上的人使用数字产品，以及是什么让他们对此望而却步。来自数字产品的一些数据可以与家人/朋友共享，以帮助防止健康问题变成危机。我们想知道人们是否希望我们这样做，什么是最好的方式--什么因素会让我们想要这样做。在整个项目中，我们将听取65岁以上的老年人及其家人的意见，并与他们合作，以了解他们的意见，并帮助我们思考这些服务可能是什么。这将帮助我们决定是否可以开发人们愿意付费的新服务。如果我们能证明65岁以上的人和他们的家人会购买这项服务，我们将研究如何以符合用户偏好的可持续方式提供这项服务。

There are 11.6 million people age 65 and over in the UK, and we want to know if they and their family/close friends would want products and services that could enhance communication and connections between them, to both extend health and provide recreation for over 65s. We want to know if over 65s and their families would want to use digital technology both to help them stay in touch more easily with their families and also increase the activities they might do. We also want to know what would make over 65s use digital products and what puts them off. Some data from digital products could be shared with families/friends to help prevent a health problem becoming a crisis. We want to know if people want us to do that and what is the best way to do it - what factors would make it desirable. We will listen to and work with over 65s and their families throughout this whole project to find out their views and help us think about what these services could be. This will help us decide if we could develop new services that people would pay for. If we can show that people over 65 and their families would buy this service, we will look into ways to deliver this in a sustainable manner that aligns with user preferences.