Adcumen: An AI-Enabled Platform for Intelligent Video Advertising

** System 1 Group**，一家英国领导的中型企业，** 沃里克大学WMG数据科学集团（'UoW'）** 申请 ** 359，866英镑的可行性研究资助 ** 以开发 **Adcumen，这是世界上第一个支持AI的智能视频广告平台（18个月内项目总成本为499，843英镑）**。Adcumen有潜力为每个品牌配备经验丰富的创意总监的技能，以创建有效的视频广告，从而实现长期盈利的业务增长。System 1 Group成立于2000年，名为BrainJuicer，并于2017年更名为System 1。System 1总部位于伦敦，在英国、欧洲、澳大利亚、亚太地区和拉丁美洲设有14个国际办事处。System 1是一家在AIM上市的PLC，2018/19财年的收入为2690万英镑，拥有142名员工。UoW是最先进的人工智能研究的全球领导者。System 1开发和测试营销概念，支持营销领导者为其业务提供投资回报率（ROI）。它率先将行为科学应用于预测营销，将行为经济学和心理学从理论转化为实用工具。System 1的客户范围从主要的国际品牌到各个行业的中小企业。客户包括全球领先的社交媒体平台、全球移动服务提供商、国际软饮料公司、领先的软件和硬件提供商、领先的保险公司和全球运营的家居用品商店。客户使用System 1的指标、营销研究方法和咨询来做出更好的营销决策，为他们的业务提供营销ROI。System 1的战略是使用数据驱动的数字技术来预测广告的长期有效性，创造新的，Adcumen将为英国创意产业和人工智能带来无与伦比的经济和社会影响。这些措施将为私营部门创造更多的就业机会，提供新的就业机会、技能、国际出口机会，并从最初的公共投资中为纳税人带来可观的回报。

**System1 Group**, a UK-led medium-sized enterprise, and **University of Warwick WMG Data Science Group ('UoW')** request **a feasibility grant of £359,866** to develop **Adcumen, the world's first AI-enabled platform for intelligent video advertising (total project cost £499,843 over 18 months)**. Adcumen has the potential to equip every brand with the skills of a seasoned Creative Director to create effective video ads that lead to long-term profitable business growth.System1 Group was founded in 2000 as BrainJuicer and rebranded as System1 in 2017\. System1 is headquartered in London with 14 international offices in the UK, Europe, Australia, Asia-Pacific and Latin America. A PLC listed on the AIM, System1 delivered FY2018/19 revenue of £26.9M and employs 142 staff. UoW is a global leader in state-of-the-art artificial intelligence research.System1 develops and tests marketing concepts, supporting marketing leaders to deliver return-on-investment (ROI) for their businesses. It has pioneered the application of behavioural sciences to predictive marketing, turning behavioural economics and psychology from theories into practical tools. System1's clients range from major international brands to SMEs in every sector. Clients include the world's leading social media platform, a global mobility provider, an international soft drinks corporation, leading software and hardware providers, a leading insurer and a globally operating homeware store. Clients use System1's metrics, marketing research methodologies and consultancy to make better marketing decisions, delivering marketing ROI for their businesses.System1's strategy is to use data-driven, digital technologies to predict the long-term effectiveness of advertising, creating new, intelligent products from its existing IP to accelerate business growth.Adcumen will deliver unrivalled economic and societal impact to the UK creative industry and AI sectors, delivering new jobs, skills, international export opportunities and a substantial return to the taxpayer from the initial public investment.