Head Holiday

Head Holiday是一个新平台，汇集了目前分散在互联网上的所有最好的虚拟和360度旅游、文化、创意和自然内容。该平台为足不出户的观众提供了以最身临其境的方式观看这些内容的技术诀窍，而无需耳机或任何虚拟现实体验。Head Holiday是一个精心策划的、可搜索的平台，你可以在不离开家、不带虚拟现实耳机的情况下进行虚拟旅行。你所需要的只是一部智能手机和一些硬纸板，无论你是焦虑、无聊、好奇，还是为未来的旅行做计划，都可以带着你的头环游世界。该平台由电影节程序员、旅游和文化记者以及环境心理学家策划，为您带来来自世界各地的最佳现有和新兴虚拟内容。不要只是看这些地方，要走进它们。根据网站上的说明，游客可以通过回收家庭用品制作自己的纸板虚拟现实观看器，或者点击链接在网上便宜购买。使用这些简单的设备，观众可以快速、轻松地将自己置身于这些体验之中。你也可以在没有VR观看器的情况下观看内容，从手机或电脑屏幕上浏览内容。我们参观新地方和感受大自然带来的好处的能力暂时受到限制，但如果你知道在哪里（以及如何）看，我们可以拥有丰富的360度体验，几乎和在那里一样好。Head Holiday是Live Cinema UK的一个项目——沉浸式电影体验的研究人员和制作人，在国内和国际上工作，总部设在约克郡。创新英国未来设计基金会资助的受众，他们对高质量沉浸式内容的了解，受众需求，是实现Head Holiday的关键，他们在创意和文化产业中的合作伙伴关系也是如此。该项目的技术开发是与Marmelo Digital合作完成的，Marmelo Digital是一家位于伦敦的数字机构，专门从事创意技术，包括网络、移动、沉浸式和嵌入式系统。他们的客户从英国国民医疗服务体系（NHS）到乐购（Tesco），从皇家莎士比亚公司（Royal Shakespeare Company）到推特（Twitter），其中包括一项从头开始设计的业务，旨在与文化部门的小型组织合作。随着旅游业从未经历过的对旅行的持续限制，加上随着Covid-19进入第二波，越来越多的地方封锁，Head Holiday提供的旅行和健康体验现在可以说比我们最初申请时更需要。根据我们在2020年11月进行的第一次beta测试的结果，三个步骤的扩展将使Head Holiday能够1)根据用户反馈对应用程序的市场版本进行更改，将其主要目的定义为旅游和/或健康应用程序；2)将包括研发在内的商业模式发展为与旅游和健康行业的B2B机会。

Head Holiday is a new platform bringing together all the best virtual and 360 degree travel, cultural, creative and nature content that's currently scattered across the internet. The platform gives housebound audiences the know-how to view this content in the most immersive way possible, without the need for a headset or any virtual reality experience. Head Holiday is a curated and searchable platform full of virtual trips you can take without leaving the house, and without having a virtual reality headset. All you need is a smartphone and some cardboard to be able to take your head on a holiday around the world, whether you're anxious, bored, curious, or making plans for future travel. Curated by film festival programmers, travel and culture journalists, and environmental psychologists, the platform cuts through the noise to bring you the best existing and emerging virtual content from around the world. Don't just view these places, step inside them. With the instructions on the website, visitors can make their own cardboard virtual reality viewer by recycling household items, or follow the links to buy one cheaply online. Using these simple devices, viewers can put themselves inside these experiences quickly and easily. You can also view content without a VR viewer, navigating content from your phone or computer screen. Our ability to visit new places and feel the wellbeing benefits of nature has been restricted for the time being, but there's a wealth of 360 degree experiences we can have which are almost as good as being there -- if you know where (and how) to look. Head Holiday is a project from Live Cinema UK - researchers and producers of immersive film experiences, working nationally and internationally, and based in Yorkshire. Previous recipients of Innovate UK's Audience of the Future Design Foundations funding, their knowledge of quality immersive content, audience needs, are key to the realisation of Head Holiday, as are their partnerships across the creative and cultural industries. The technical development of the project is being created with Marmelo Digital, a London-based digital agency which specialises in creative technologies, including web, mobile, immersive and embedded systems. Their clients range from the NHS to Tesco, from the Royal Shakespeare Company to Twitter, and includes a practice designed from the ground up to work collaboratively with smaller organisations in the cultural sector.ADDITIONAL INFORMATIONWith the continued restrictions on travel the likes of which have never been experienced by the travel industry, combined with increasing numbers of local lockdown as Covid-19 enters its second wave, Head Holiday's provision of travel and wellbeing experiences is now arguably more in need than at time of our original application. With results from our first beta testing in November 2020, a three move extension will allow Head Holiday to to 1) implement changes for a market-ready version of the app based on user feedback, defining its primary purposes as a travel and/or wellbeing app and 2) develop business model including R&D into B2B opportunities with the travel and wellbeing sectors.