'Virtual nannies' to allow parents to work from home successfully

问题：Covid-19关闭了托儿机构，而父母在家工作。正如数百万人所发现的那样，同时工作和照顾孩子是不可能的。结果是：父母和孩子承受着巨大的压力，加上英国生产力的恶化。生产力很重要：预算责任办公室预测，在3个月的封锁情况下，GDP将下降30%以上。我们必须尽快解决这个问题，让家长们把注意力集中在工作上。一些家长使用的现有解决方案是不充分的：-辅导是昂贵的，只对年龄较大的孩子-孩子的应用程序和“广播”需要父母的监督-电视对孩子的发展是不可取的，父母不想要-亲自保姆是昂贵的。Koru Kids将为儿童提供一个技术平台和一系列互动节目，包括舞蹈、歌曲、动作、表演和故事，以及培训儿童看护人员大规模提供节目的方法。我们将提供(a)在线(b)个性化和互动（不是“广播”）(c)一对多(d)适当变化以满足4至10岁儿童的需求，以及(e)能够由“普通保姆”提供的托儿服务。我们有多学科的内部团队来设计程序，构建软件（使用现有的平台），并交付操作。创新：目前世界上没有这样的平台或方法。如果我们不能创建成功的项目或一种大规模交付的方法，就有失败的风险。物有所值：为了快速、廉价地交付，该项目建立在Koru Kids现有的专业知识和技术基础上，包括Koru Kids儿童发展原则（结合蒙台梭利、斯坦纳和RIE）和以前的用户研究。现有的项目团队在儿童保育，教学/培训，用户体验设计，软件开发方面具有专业知识。市场规模：英国市场规模为17亿英镑，包括77.6万名3-12岁的儿童，他们的父母都是职业工作者，每个家庭每周消费15小时，每个孩子平均每小时3英镑。好处：家庭得到负担得起的托儿服务，这样父母就可以工作了。孩子们得到了比“屏幕”更好的照顾。雇主和经济都获得了更高的生产率。目标是每周增加20个小时的专注时间，=为职业父母提高20-40%的工作效率。主要项目KPI = \#托儿服务小时数（目标在第12周结束时达到30,000小时）

Problem: Covid-19 has closed childcare settings, while parents work from home. As millions have discovered, it is impossible to work and do childcare simultaneously. The result: terrible stress for parents and children PLUS worsening UK productivity. Productivity matters a lot: the Office of Budgetary Responsibility is predicting a GDP fall of over 30% in 3-month lockdown scenario. We must urgently solve this problem, and allow parents to focus on their work.Existing solutions being used by some parents are inadequate:-Tutoring is expensive and only for older children-Apps and 'broadcasts' for children require parental supervision-TV is undesirable for child development, and parents don't want it-In person nannies are expensiveSolution: Koru Kids will deliver a tech platform and series of interactive programmes for children, incorporating dance, song, movement, acting, and stories, plus a methodology to train childcarers to deliver the programmes at scale. We will deliver childcare that is (a) online (b) personalised and interactive (not a 'broadcast') (c) one-to-many (d) appropriately varied to meet needs of children from age 4 to 10 and (e) able to be delivered by an 'average nanny'. We have the multidisciplinary inhouse team to design the programme, build the software (using existing platform), and deliver operationally.Innovation: No platform or methodology like this currently exists anywhere in the world. There is risk of failure, if we cannot create successful programmes or a methodology to deliver at scale.Value for Money: To deliver quickly and cheaply, the project builds on Koru Kids' existing expertise and technology, including Koru Kids child development principles (incorporating Montessori, Steiner, and RIE) and previous user research. Existing project team has expertise in childcare, teaching/training, UX design, software development.Market size: UK market is £1.7bn , comprising 776,000 children aged 3-12 with professional working parents, each family consuming 15 hours per week @ average £3 per hour per child.Benefits: Families get affordable childcare so parents can work. Children get better care than 'screens'. Employers and economy get more productivity. Goal is additional 20 hours focus per week, = 20-40% productivity increase for professional working parents. Main Project KPI = \# hours childcare delivered (target 30,000 by end Week 12)