Mobile customer segmentation and profiling based on social media and mobile analytics

移动运营商目前正寻求投资于分析工具，并利用他们从客户使用情况、偏好和行为模式获得的数据。我们的目标是探索开发将移动和非移动知识关联起来的工具集的市场机会，以提供对客户行为和需求的更深层次的洞察。实际上，该工具集将把可用的数据转化为可操作的信息，运营商可以使用这些信息来参与并更好地为客户服务。它将提供对移动市场需求的坚定理解，确保它是由实际市场需求决定的，而不是由理论假设决定的。

Mobile operators are currently looking to investing in analytics tools and capitalise on theirdata from customer usage, preference and patterns of behaviour. We aim to explore themarket opportunity for the development of a toolset that correlates mobile and non mobileknowledge to provide deeper insights into customer behaviour and needs. In effect, the toolsetwill translate the available data into actionable information that the operator can use to engageand better serve customers. It will provide a firm understanding of what the mobile marketrequires, ensuring that it is shaped by actual market needs rather than by theoreticalassumptions.