Micropply TerraPrinter-TurfX - a multi-colour autonomous turf marking ‘robot’
Micropply TerraPrinter-TurfX - a multi-colour autonomous turf marking ‘robot’
批准号:
700576
负责人:
金额:
$3.19万
依托单位:
依托单位国家:
英国
项目类别:
GRD Proof of Market
财政年份:
2015
资助国家:
英国
项目状态:
已结题
起止时间:
2015 至 --
中文摘要
该项目旨在展示自主多色草坪标记“机器人”和“草坪友好型"着色剂墨盒”补充“的市场可行性。运动场草坪标记(标识/媒体信息)是体育场专业草坪运动场表面的多功能和最新添加。它们在向公众传播广告/赞助方面发挥着重要作用,为价值万亿美元的广告业提供资金,并传递社会信息(例如停止欺凌)。因此,草坪标记使设施所有者能够在黄金位置(在比赛场地和周围地区)建造教育和广告,这些广告在150多个国家/地区每周向超过1亿观众播放。这为体育场业主和提供草皮标记服务的企业带来了大量的全球机会。全球有10万多个专业体育场,每周为观众提供75亿个座位。全球标识行业的总规模估计为500亿美元,员工超过25万人。新的草坪标识部分估计为10亿美元(Gartner,2014年)。然而,目前的多色草坪标志标记是手工完成的,需要6- 8人的团队和昂贵的设备(泵,压缩机,油漆涂抹器),并需要预先设计/制造的定制一次性模板,以确保在电视上播出时正确的标志外观。当前方法的另一个问题是,所使用的现有草皮涂料中的颜料只能通过施加化学品来去除,该化学品不能从草皮上完全去除颜料,留下可见的污渍。此外,目前的颜料是不可堆肥的,所以留在地面基质,防止排水和不可挽回的损害草坪。这是一个主要的问题,因为专业的草坪比赛表面的安装成本超过100万英镑,并且是体育直播期间电视转播的95%。
英文摘要
This project aims to demonstrate market feasibility of an autonomous multi-colour turfmarking ‘robot’ and ‘turf-friendly’ colourant ink cartridge ‘refill’.Sports Pitch Markings (logos/media messages) are a versatile and recent addition toprofessional turf playing surfaces in stadia. They play an important function incommunicating advertising/ sponsorship to public, feeding a US$trillion ad industry, as wellas delivering social messages (e.g. stop bullying). As such, turf markings give facility ownersability to construct education and advertising in prime locations (on both playing surface andsurrounding areas) which are televised to >100m viewers/wk in over 150 countries. This hasled to a wealth of global opportunity for both stadia owners and businesses providing turfmarking services.There are 100,000+ professional stadia globally, together providing 7.5bn seats to ticketholdersevery week. The total global markings industry is estimated at US$50bn, andemployees >250,000 people. The new turf logo segment is estimated at US$1bn (Gartner,2014). However, current multi-colour turf logo marking is done manually, requires a 6-8person team with expensive equipment (pumps, compressors, paint applicators), and requiresbespoke disposable templates designed/manufactured in advance to ensure proper logoappearance when televised. A further problem with current methods is that pigments inexisting turf paints used can only be removed by applying a chemical, which does not entirelyremove pigment from the turf, leaving visible stains. Further, current pigments are notcompostable, so remain in the ground substrate, preventing drainage and irreparablydamaging the turf. This is a major concern since a professional turf playing surface costs >£1m to install and is 95% of what is televised during a live sporting broadcast.TerraPrinter-TurfX solves these problems
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