Restaurant Box - Direct-To-Consumer Multi-Vendor Restaurant E-commerce, Tuition & Social Platform
Restaurant Box - Direct-To-Consumer Multi-Vendor Restaurant E-commerce, Tuition & Social Platform
批准号:
71321
负责人:
金额:
$9.54万
依托单位:
依托单位国家:
英国
项目类别:
Feasibility Studies
财政年份:
2020
资助国家:
英国
项目状态:
已结题
起止时间:
2020 至 --
中文摘要
科罗娜病毒对酒店业造成了毁灭性的影响。自封锁以来,餐厅内就餐一直被禁止,餐厅依赖外卖和送货或关闭。即使封锁限制放松,就餐也将受到严格的社会距离限制,通常情况下会有25%-50%的容量。长期趋势是尽可能在家工作,避免不必要的公共交通,正在进行的社交距离立法和对国际旅行的限制意味着在家就餐和娱乐的趋势预计将继续和发展。餐厅外卖增长很快,但需求集中在用餐高峰期,利润率很低,这意味着对于增长能力有限的餐厅来说,这不是一个有利可图的类别,因为员工的社交距离和最大的成就感有限。因此,餐厅需要灵活行事,寻找新的收入来源,才能在后日冕新常态下生存和繁荣。简而言之,如果顾客不能来餐馆,餐馆需要创新接触顾客的新方式。在科罗纳封锁期间,消费者行为发生了翻天覆地的变化。休闲时间、体验和娱乐是以家为基础的,81%的英国人表示他们希望品牌能教育他们、娱乐他们和让他们参与进来。“如何烹饪”的搜索量上升了600%。超市送货上门的需求上升了40%,食谱盒子蓬勃发展,Hello Fresh的销售额增长了68%。对此,Restaurant Box是一个令人兴奋的新目的地市场,可以提供正宗的在家餐厅烹饪和就餐体验。通过Restaurant Box,顾客可以从英国最好的餐厅订购预制的、分部分的、新鲜的和正宗的食谱套件,从街头小吃、美食汉堡和工匠披萨到米其林星级食谱套件,供当地收集或在英国任何地方通过夜间温控送货。餐厅盒子套件列出了技能水平、准备时间和烹饪时间,以适应个人的烹饪能力、野心和便利性,顶级专业厨师的实时烹饪视频将指导家庭厨师完成准备的每一步。烹饪和服务。餐厅受益于Restaurant Box,它创造了一个新的收入来源,建立在对在家烹饪和用餐体验的日益增长的需求的基础上,这些体验可以在非高峰时间准备好。全国隔夜送餐为餐厅提供了指数级的潜力,以比用餐便宜30%的零售价建立新的收入来源,从而为他们的业务、员工和供应链创造需求。_新兴家庭类别的高利润率收入模式对餐饮企业、供应链和酒店业未来的生存和成功至关重要。在持续在家工作的趋势加剧了持续的能力和宵禁限制的情况下,没有国际旅游和社交回避的Restaurant Box有可能通过直接接触国内6600万客户来改变命运。自从被授予最初的Innovate Grant Funding Restaurant Box以来,Restaurant Box已经:-建立了一个在全国范围内提供家庭餐厅体验的最先进的市场平台,本月如期推出-招募了50家最好的餐厅,从狂热的街头小吃到米其林二星级高级餐厅-任命Karen Hanton MBE为Restaurant Box主席(志愿者)-任命顶级酒店专业人士为Restaurant Box大使和咨询委员会成员,以揭示在家机会并引领创新和最佳实践-委任了一名自由职业餐盒行政总厨,就其餐盒产品开发的最佳实践和卓越标准向餐饮合作伙伴提供咨询-与酒店业协会合作,支持和引领酒店业的机会和复苏-已确定的活动行业企业,拥有出色的中央厨房和闭门活动领域的冷线履行合作伙伴,与餐盒餐饮合作伙伴配对,以支持高增长和季节性需求-创建了一个不增加保证金的生态B2B包装店,以支持我们的餐饮合作伙伴-创新了循环经济商业模式,以支持包装的回收和重复使用。餐饮盒子现已准备推出。我们正在寻求延长Impact资金期限,因为该行业迫切需要我们的支持和领导。
英文摘要
The Corona Virus has had a devastating impact on the hospitality industry. Since lockdown, in-restaurant dining has been prohibited with restaurants relying on takeaway collection and delivery or closing.Even once lockdown restrictions are eased, dine-in will be subject to strict social distancing at 25-50% of usual capacity.Long term trends of working from home where possible, avoidance of unnecessary public transport, ongoing social distancing legislation and restrictions on international travel mean homebased eating and entertaining trends are expected to continue and develop.Restaurant take-away is in high growth however demand is focused on peak meal-times with low margins meaning it is not a profitable category for restaurants with limited capacity for growth due to staff social distancing and peak fulfilment limits.Therefore restaurants will need to be agile and look to new revenue streams to survive and thrive in the post-Corona 'new normal'. Put simply if the customers cannot come to the restaurants, the restaurants need to innovate new ways to reach their customers.During the Corona lockdown, consumer behaviour has made a seismic shift. Leisure time, experience and entertainment is home based with 81% of the UK population saying they want brands to educate, entertain and engage them. Searches for 'how to cook' are up 600%. Demand for supermarket home delivery is up 40% and recipe boxes have boomed with Hello Fresh reporting a 68% increase in sales.In response, Restaurant Box is an exciting new destination marketplace for authentic at-home restaurant cooking and dining experiences. Through Restaurant Box customers can order prepped, portioned, fresh and authentic recipe kits from the best UK restaurants from street food, gourmet burger and artisan pizza kits through to Michelin starred recipe kits for local collection or overnight temperature-controlled delivery anywhere in the UK.Restaurant Box kits are listed with skill level, prep times and cooking times to suit individual cooking ability, ambition and convenience with real-time cook-along videos from top professional chefs to guide home cooks through every step of preparation, cooking and serve.Restaurants benefit from Restaurant Box by creating a new revenue stream that builds on the increasing demand for at-home cooking and dining experiences which can be prepped at off peak times. National overnight delivery gives restaurants exponential potential to build their new revenue stream with fair margins at retail prices on average 30% cheaper than dine-in creating demand for their business, staff and supply chains._______________ Additional InfoRestaurant Box is launching this month as the leading platform for at home restaurant experiences delivered nationwide.As the impact of COVID continues with incidence again rising in many parts of the country triggering new tiered lockdown and curfew restrictions in key cities across the UK and the prospect of further restrictions the importance of the high growth, high margin revenue model of the emerging at home category becomes critical to the future survival and success of restaurant businesses, supply chains and hospitality jobs. At a time when ongoing capacity and curfew restrictions are being enforced exacerbated by the continued work from home trend, absence of international tourism and social avoidance Restaurant Box has the potential to change fortunes with direct to consumer access to 66m customers at home nationwide.Since being awarded the initial Innovate Grant Funding Restaurant Box has:- Built a state of the art marketplace platform for at home restaurant experiences delivered nationwide launching this month as scheduled- Recruited 50 best in class restaurants from cult street food to 2 star Michelin fine dining- Appointed Karen Hanton MBE as (volunteer) Chairman of Restaurant Box - Appointed top hospitality professionals as Restaurant Box Ambassadors and Advisory Board members to shine a light on the at home opportunity and to lead innovation and best practice in this category.- Appointed a freelance Restaurant Box Executive Chef to consult to Restaurant Partners on best practice and standards of excellence in the development of their Restaurant Box Product- Engaged with the Hospitality Association to support and lead opportunity and recovery in hospitality sector- Identified event industry businesses with outstanding central kitchen and cold line fulfilment partners from the closed event sector to pair with Restaurant Box Restaurant Partners to support high growth and seasonal demand- Created an eco B2B packaging shop with no margin added to support our Restaurant Partners- Innovated a circular economy business model to support recycling and reusing of packaging.Restaurant Box is now ready to launch. We are seeking the Extension for Impact funding because the industry desperately needs our support and leadership.
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