Lightvert DOP project

大型广告展示需要大量的房地产和基础设施，以及创造性的视觉噪音，光污染和大量的能源消耗。在HaberdasheryLimited，我们通过对“视觉持续”效应的新颖开发，克服了许多这些挑战。在这种自然的视觉效果中，人眼保留了显示不到一秒的快速图像。我们的专利Lightvert技术将用于革命性的一维显示系统，该系统可以使用视觉效果的持久性来创建二维广告图像。我们的目标是创造世界上最大的数字图像显示器，高达100米。与传统的数字显示器相比，它的好处是：-产生很小一部分光污染。-需要更小的房地产面积。-使用功耗的一小部分。-对建筑物或其所安装的构筑物的架构几乎没有或根本没有持久的影响-安装可显著减少或消除对规划的影响。Haberdashery Limited是一家总部位于伦敦的设计咨询公司，创建地标照明雕塑和创新营销产品，现有客户，品牌和机构遍布世界各地。我们已经建立了一个概念验证系统，但现在我们正在申请SMART拨款资金来进行大量的研发，以创建一个全尺寸的预生产原型。该原型将在最终产品中实现预期的外观和功能，并代表完成将产品推向市场所需的证据的关键步骤。

Large advertising displays require a huge amount of real estate and infrastructure, and createvisual noise, light pollution and significant energy consumption. We, at HaberdasheryLimited have overcome many of these challenges through the novel exploitation of the‘persistence of vision’ effect. This natural visual effect is where the human eye retains afleeting image that is displayed for a fraction of a second.Our patented Lightvert technology is to be used in a revolutionary one-dimensional displaysystem that works to create two-dimensional advertising images using the persistence ofvision effect. We aim to create the largest digital image display in the world, up to 100 metershigh.The benefits compared with traditional digital displays are:- produces a small fraction of the light pollution.- needs a much smaller real estate area.- uses a small fraction of the power consumption.- resulting in little to no lasting impact on the architecture of the building or structure onwhich it is mounted- installations significantly minimize or eliminate planning impact.Haberdashery Limited is an established London based design consultancy, creating landmarklighting sculptures and innovative marketing products, with existing clients, brands andinstitutions around the world. We have already built a Proof of Concept system, but now weare applying for SMART grant funding to conduct substantial R&D to create a full scale preproductionprototype. This prototype will both look and function as expected in the finalproduct and represents a key step to completing the evidence needed to bring the product tomarket.