Social media influencers as conduits of knowledge in Australia and Asia

该项目旨在评估社交媒体影响者如何成为澳大利亚和东亚年轻人之间交流信息的渠道。网红是互联网上的偶像，他们是吸引注意力和放大内容的专家，他们通过向广泛、多样化、有时被边缘化的青年受众传递重要的社会文化信息，从单纯的商业企业扩展到公共服务信息的管道。该项目将从东亚（首尔、上海和东京）领先的网红生态中汲取经验，以了解我们如何利用互联网原生传播形式来改善澳大利亚的跨文化知识和关系。

This project aims to evaluate how social media influencers can become conduits to communicate information among young people between Australia and East Asia. As icons on the internet who are experts in holding attention and amplifying content, influencers have expanded from being mere commercial enterprises to being conduits of public service information by reaching wide, diverse, and sometimes marginalised youth audiences with important socio-cultural messages. This project will glean lessons from leading influencer ecologies in East Asia (Seoul, Shanghai and Tokyo), to understand how we can use internet-native communication formats to improve inter-cultural knowledge and relations in Australia.