ICE BREAKER

**项目愿景**-破冰者是一个实体-数字徽章，通过引入安全、高效和娱乐性，为活动行业提供高质量的联网体验。智能徽章为与会者提供了一种流畅的体验，使他们能够通过综合的社交距离措施获得与他人相处的信心，通过视觉提示高效地导航空间，引导他们找到有共同兴趣的人，并进行更有意义的面对面对话，并以数字方式录制下来供以后使用。**焦点领域**-通过提供可无缝集成到任何活动环境中的多功能产品，提升参与者的网络体验，破冰者结合各种技术解决活动行业的面对面和数字网络疏忽。**关键目标**-通过破冰者徽章，美国好事曼公司(H&M)的目标是引入安全性，根据政府最新的新冠肺炎相关指导方针，让与会者在合理的距离内进入网络。这些徽章还提供了智能的视觉提示，以识别整个活动空间中有共同兴趣的与会者，从而在他们必须与他人联系的有限时间内进行更富有成效的对话。这些徽章还被设计成提供与现有活动应用程序的安全集成，以数字方式记录在活动期间建立的连接。这些解决方案可能会潜在地减少空间的整体移动，因为通过徽章，与会者到网络的流量将变得更具指导性和目的性。活动结束后，收集到的数据和活动洞察将使组织者有可能将这些参与信息用于超出本次活动范围的自己的KPI。

**Project Vision** - The ICEBREAKER is a physical-digital badge equipped to provide high-quality networking experiences for the event industry by introducing safety, efficiency and playfulness. The smart badge offers a smooth experience for attendees allowing them to gain confidence in being around others through integrated social distancing measures, to navigate the space efficiently through visual cues which lead them to people with shared interests, and to have more meaningful in-person conversations that are digitally recorded for later use. **Focus Areas** - The ICEBREAKERS combine various technologies to solve in-person and digital networking oversights in the event industry, by offering a multi-functional product that can be seamlessly integrated within any event context to enhance the networking experience of attendees. **Key Objectives** - Through the ICEBREAKERS badges, Hirsch & Mann's (H&M) objectives are to introduce safety, for attendees' to network within reasonable proximity based on the latest COVID-19 related guidelines from the government. The badges also offer smart visual cues to identify attendees with shared interests across the event space, leading to more fruitful conversations during the limited time they have to connect with others. The badges are additionally designed to offer secure integration with already existing event App, digitally recording connections established during the event. These solutions may potentially lead to a reduced overall movement in the space, as the flow of attendees to network will become more guided and purposeful via the badge. Once the event is over, the collected data and event insights will offer organizers the possibility to use this engagement information for their own KPI's beyond the scope of this event.