Online coffee marketplace with auctions to increase revenues for coffee farmers and provide more diversity for customers

Sensible Development Ltd.是一家快速发展的英国中小企业，专门从事咖啡市场。该项目是由公司创始人艾伦·纽曼和雷切尔·古德共同创立的，他们是企业家、企业主、软件工程师和产品与交付经理。不可持续的咖啡价格意味着全世界的咖啡农难以获得可持续的收入。Sensible已经确定了咖啡农进入市场的另一种途径，这将扩大买家数量，提高销售价格，最终增加他们的收入。Sensible旨在通过创建一个在线市场来满足这一需求，以促进咖啡农和买家之间的直接贸易。

Sensible Development Ltd. is a rapidly growing UK-based SME specialising in the coffee marketplace. The project has been created by Alan Newman, the company founder, and Rachel Goode, whose combined experience is as an entrepreneur, business owner, software engineer and product & delivery manager. Unsustainable coffee prices mean that coffee farmers worldwide struggle to generate a sustainable income. Sensible has identified a need for an alternative route to market for coffee farmers that will expand the number of buyers and increase sale prices, ultimately, increasing their revenue. Sensible aims to address this need by producing an online marketplace to facilitate direct trade between coffee farmers and buyers.