Creation of a patentable technology platform to allow advertisers to buy television advertising space directly from any television channel in the market

Media Exchange Group Ltd （MediaEx）是一家快速发展的英国中小企业，专注于媒体和广告。MediaEx由David Fenlon（拥有10年媒体购买经验的顾问）和Rikki Gorman（技术集成商和开发人员）共同创立。电视广告位的交易是一个高度手工、陈旧、低效和不透明的过程，大量的资金因效率低下而流出交易。MediaEx将创建一个可申请专利的技术平台，这将是第一个允许广告商直接从市场上任何电视频道购买电视广告空间的数字交易所。

Media Exchange Group Ltd (MediaEx) is a rapidly growing UK-based SME specialising in media and advertising. MediaEx was founded by David Fenlon (a consultant in media buying with ten years' experience) and Rikki Gorman (a technology integrator and developer). Trading TV advertising space is a highly manual, archaic, inefficient and opaque process and an enormous amount of capital leaking out of the trade through inefficiencies. MediaEx will create a patentable technology platform which will be the first digital exchange to allow advertisers to buy TV advertising space directly from any TV channel in the market.