PREVENTING CHILDHOOD INJURY WITH AN INTERACTIVE WEB SITE

科学证据表明，与乘客、自行车和行人安全行为相关的风险因素是导致7至12岁儿童死亡或受伤的大多数道路交通事故的原因。在这些死亡和受伤的大多数情况下，儿童的行为造成了伤害（例如，没有戴自行车头盔，冲进交通，没有系安全带等）。一个创新的，引人入胜的，互动的网站与游戏，活动，和一个简单的动画故事线，当结合观察，指导和反馈的行为模型，可以教乘客，自行车和行人安全的行为。在第一阶段，将开发一个附有印刷材料的原型网址，并采用质量和迭代方法进行系统评价。基于网络的工具将在焦点小组中进行评估，并由儿童、家长和学校课程协调员进行深入访谈。在第二阶段，原型的评估将扩大到包括一个定量的比较研究，以检查网站的安全知识和安全行为的结果措施的影响，并最终对自行车，行人和行人相关的伤害的发生率。拟定商业应用：第一阶段提案的目标是开发一种创新的、交互式的基于网络的工具，向儿童传授道路安全知识。这一基于网络的工具将有配套的印刷材料，旨在补充以健康和安全为重点的学校课程。我们的合作伙伴Arbella Mutual Company有支持促进健康和道路安全项目的历史，并表示有兴趣促进和传播一个网址应用程序，以满足儿童的安全需要。

Scientific evidence indicates risk factors associated with passenger, bicycle, and pedestrian safety behavior account for the majority of roadway accidents resulting in death or injury to children 7 to 12 years of age. In the majority of these deaths and injuries, the child's behavior contributed to the injury (e.g. failing to wear a bicycle helmet, darting out into traffic, failing to wear a seat belt, etc.). An innovative, engaging, interactive Web site with games, activities, and a simple animated story line, when combined with the behavioral model of observation, coaching and feedback, could teach the behaviors integral to passenger, bicycle, and pedestrian safety. In Phase I, a prototype Web site with companion print materials will be developed and evaluated systematically using a qualitative and iterative methodology. The Web-based tool will be evaluated in focus groups and in-depth interviews by children, parents, and school curriculum coordinators. In Phase II, evaluation of the prototype will be expanded to include a quantitative comparative study to examine the impact of the Web site on outcome measures of safety knowledge and safety behaviors and ultimately on incidence of bicycle-, pedestrian- and passenger-related injury. PROPOSED COMMERCIAL APPLICATION: The goal of this Phase I proposal is to develop an innovative, interactive Web-based tool to teach roadway safety to children. This web-based tool would have companion print materials and be designed to complement a school curriculum focused on health and safety. Our partner, Arbella Mutual Company, has a history of supporting health promotion and roadway safety projects and has demonstrated an interest in promoting and disseminating a Web site application to address the safety needs of children.