Delivering Digital Ingredient Transparency for Personal Care sector

在过去几年中，世界在透明度和需要了解方面发生了显著变化，特别是在个人护理配方产品方面。市场趋势；无残忍、可生物降解、天然、“免费”，再加上社交媒体和网络影响力的增加，独立化妆品公司的增长，以及成熟配方师保护自己品牌形象的需求，这意味着“什么”产品、它含有什么、它来自哪里，与“它如何工作”同样重要。该项目将探索开发一个个人护理供应链中所有人都可以访问的数字供应链平台的可行性，该平台为品牌所有者提供支持消费者需求所需的数据。该平台将由一家总部位于英国的技术初创公司与生产个人护理行业特种成分的英国制造公司合作开发。

The world has changed markedly with respect to transparency and need to know in the last years, particularly in relation to Personal Care formulated goods. Market trends for; cruelty-free, biodegradable, natural, 'free-from', coupled with increased social media and online influencers, growth in independent cosmetic companies and the need for established formulators to protect their brand image has meant "what" a product is, what it contains, and where it came from is as important as "how does it work".This project will explore the feasibility of developing a digital supply chain platform that is accessible to all in the Personal Care supply chain which furnishes Brand Owners with the data they require to support consumer needs. The platform will be developed by a UK-based technology start-up working with to UK based manufacturing companies producing specialty ingredients for Personal Care sector.