Developing a multidimensional smartphone edu-tainment platform to improve mental health amongst lower middle class, working class and unemployed in the UK

精神疾病在整个社会是一个日益明显的问题。据Mind称，在新冠肺炎期间，英国民众的心理健康状况有所恶化，而在重返工作岗位以及随后的深度衰退期间，心理健康水平预计将进一步恶化。市场上的大部分心理健康解决方案都是为10%的人口设计的，他们已经拥有必要的资源来投资于自我改善，加剧了现有的健康不平等。方法X工作室于2020年推出了早餐节目应用WAKE，它专注于其他90%的人：让每个人都能获得良好的心理健康信息，结束心理健康贫困差距的第一步。WAKE提供了一个9分钟的早间教育娱乐节目，向观众发声。虽然非常强调娱乐性，但该节目的内容以理论和证据为导向，借鉴了认知和第三波心理疗法以及积极心理学干预的方法。我们在方法X工作室的愿景是创建一个基于智能手机的多维教育娱乐平台，提供免费的心理健康内容。这就需要一种超越早晨的整体方法，提供睡前功能，通常情况下，提供更个性化的方法来满足人们的需求。我们将心理健康信息与娱乐相结合的方法，以吸引观众，这让它变得独特，因为大多数现有的心理健康应用程序都存在参与度低的问题。因此，我们提高了人们的心理健康素养，帮助建立韧性和情绪健康，从长远来看，这支持期望的行为改变。

Mental ill health is an increasingly apparent problem across society. According to MIND, the mental health of the UK population has deteriorated during COVID-19 and the levels of mental health are expected to worsen during the return to work and subsequent deep recession. The bulk of mental health solutions in the market are designed for the 10% of the population who already have the necessary resources to invest in self-improvement, exacerbating existing health inequalities. Wakey, a breakfast show app that Method X Studios launched in 2020, is focused on the other 90%: the first step to make good mental health information accessible to everyone and to end the mental health poverty gap. Wakey delivers a 9-minute morning edu-tainment show that speaks to the audience. While there is a strong emphasis on entertainment, the show's content is theory and evidence led, drawing on approaches from cognitive and third-wave psychotherapies and positive psychology interventions. Our vision at Method X Studios is to create a multidimensional smartphone-based edu-tainment platform that provides free mental health content. This entails a holistic approach that goes beyond morning, offering a bedtime feature and in general, a more personalised approach tailored to people's needs. Our approach of combining mental health information with entertainment, in order to engage the audience makes it unique, as majority of existing mental health apps have the problem of low engagement. As a result, we increase people's mental health literacy, help to build resilience and emotional wellbeing that in long term supports desired behaviour change.