Creating Sustainable Innovation through Design for Behaviour Change

拟议项目将首次全面概述作为可持续创新驱动力的行为改变设计。这将为公共和私营服务提供者以中小企业为重点，通过改变行为的设计，制定有效实施可持续创新的成功战略奠定基础。设计是可持续创新的重要驱动力，因为它能够实现以人为本的新见解和观点，并因其催化性的多学科性质而管理不确定性。一段时间以来，人们认识到，行为改变的设计仍然缺乏一个总体和连贯的框架，以包括生态，经济和社会的观点和方法。目前，行为改变设计中最著名的领域是可持续设计，其次是健康和福祉设计，安全设计和社会设计。该项目汇集了一个重要的跨学科和多机构网络，由主要的国内和国际学术合作伙伴和非学术利益相关者组成，他们对通过行为改变设计进行可持续创新感兴趣。因此，它将汇集两类利益攸关方：学术研究中的行为改变设计的主要支持者，以及有兴趣通过设计促进行为改变的相关公共和私营服务提供者。这将使该项目能够独特地探索当前在广泛应用中为行为改变而设计的关键方法，包括安全设计，健康和福祉设计以及社会设计。调查将集中在两个主要领域：对当前行为改变设计的主要模型和方法进行了回顾，包括可持续行为改变设计、说服性技术、意图设计、正念设计，社会责任设计，设计出犯罪和设计反对犯罪，等等。该网络包括其中几种理论的支持者，提供了一个独特的机会，提供一个全面的审查，能够得出的共同点和差异的各种方法和做法，在不同领域的设计行为改变。这一审查将成为建立一个整体框架的基础，该框架能够容纳和提供对目前分散做法的战略协调，该项目将调查公共和私营服务提供者目前对可持续创新的理解、需求和差距，以及如何通过使用行为改变设计更有效地解决这些问题。为此，首先将通过广泛的在线调查，让相关的非学术利益攸关方参与进来，以了解当前的知识和关切，其次将从中确定相关的感兴趣的非学术利益攸关方，并邀请他们参加一些有针对性的重点小组讨论，以了解有关理解的关键数据，采用和实施行为改变策略的设计的挑战和机遇。网络合作伙伴将利用最重要的设计研究网络和设计业务合作伙伴关系的链接探讨利用设计研究促进创新业务的需要和机会。特别是，我们将重点关注公共和私营服务提供商，特别是中小企业，如何从这项研究中受益。该网络将产生一系列战略成果，包括互动的在线项目资源，一个全面的最先进的审查领域借鉴学术和非学术利益相关者的意见和方法，以及一个国际网络设计的行为改变，利用成果讲习班和社交媒体，与广大受众接触并交流项目成果。

The proposed project will result in the first holistic overview of design for behaviour change as a driver for sustainable innovation. This will provide a basis for developing successful strategies for the effective implementation of sustainable innovation through design for behaviour change by public and private service providers with focus on SMEs. Design is a significant driver for sustainable innovation, because it is able to realise new insights and perspectives that are people-centred as well as manage uncertainty due to its catalytic multi-disciplinary nature. Recognised for some time, design for behaviour change is as yet lacking an overarching and coherent framework to include ecological, economic and social perspectives and approaches. The best-known area of design for behaviour change currently is sustainable design, followed by design for health and well-being, safety design, and social design. While research has shown significant opportunities, realisation in professional and public contexts is only emerging.The project brings together a significant inter-disciplinary and multi-institutional network of key national and international academic partners and non-academic stakeholders with an interest in sustainable innovation through design for behaviour change. It will thus bring together two sets of stakeholders: key proponents of design for behaviour change from academic research, and relevant public and private service providers with an interest in facilitating behaviour change through design. This will allow the project uniquely to explore current key approaches to design for behaviour change in a wide range of applications, including safety design, design for health and well-being, and social design.The investigation will focus on two main areas: The review of current key models and approaches of design for behaviour change, comprising Design for Sustainable Behaviour Change, Persuasive Technology, Design with Intent, Mindful Design, Socially Responsible Design, Designing out Crime and Design against Crime, amongst others. Including proponents of several of these theories, the network offers the unique opportunity to provide an overarching review that is able to draw out commonalities and differences between the various approaches and practices in the different areas of design for behaviour change. This review will form the basis for establishing a holistic framework that can accommodate and provide strategic co-ordination of the current fragmented approaches.The project will investigate current understandings, needs and gaps concerning sustainable innovation by public and private service providers, and how to address them more effectively through the use of design for behaviour change. For this purpose, relevant non-academic stakeholders will be engaged firstly through a broad online survey to elicit current knowledge and concerns, and from which secondly relevant interested non-academic stakeholders will be identified and invited to participate in a number of targeted focus group discussions to elicit key data concerning understanding, challenges and opportunities of adopting and implementing design for behaviour change strategies.The network partners will utilise links into the most important Design Research Networks and Design Business Partnerships to explore the needs and opportunities for using design research to facilitate innovation businesses. In particular, we will focus on how public and private service providers, particularly SMEs, can benefit from this research.The network will produce a range of strategic outputs including an interactive online project resource, a comprehensive state-of-the-art review of the field drawing on both academic and non-academic stakeholder views and approaches, and an international network on design for behaviour change, using a results workshop and social media to engage and communicate the project results to a broad range of audiences.