Tracking IP Across the Creative Technologies project (TRI-PACT)

“跨创意技术追踪知识产权”项目(TRI-PACT)旨在推进研究议程，并围绕电影、广播和游戏等技术丰富的创意领域内和跨技术丰富的知识产权(IP)的管理、保护、共享、获取、使用和再利用展开创造性和战略性思考。创意媒体的近乎普遍的数字化与无处不在的高带宽互联网接入相结合，改变了媒体消费行为、模式和预期。电影、广播和电脑游戏在形式上的日益融合意味着观众可以在多个设备上同时无缝地接触到这三种游戏。虽然这些领域的资源和内容有一些重复利用(例如，电影中产生的CGI随后可以被游戏行业使用)，但单一媒体知识产权框架和许可战略在很大程度上仍然存在，这限制了这些行业产生的丰富材料在这个新的和融合的环境中与其观众、其他从业人员、研究人员和教育工作者更广泛地共享。使问题更加复杂的是，数字视听内容的复杂程度如此之高，以至于电影、视频或CGI的每一帧、一套电影、一套剧本的短语或CGI角色的每一帧都可能有一套不同的许可和知识产权问题。在当前和新兴的数字资产管理技术中，这种法律、合同和权利数据可以在制作周期内生成，并记录在每一段内容附带的元数据中，但外部利益攸关方对此的访问受到限制；合同权利、隐私、法律含义都隐藏在人们的视线中，这些材料如何被不同的观众群体发现、访问、使用和再使用缺乏透明度和清晰度。三项协议项目将一群关键的利益相关者(从业者、研究人员、教育家和行业合作伙伴)聚集在一起，重新思考和重新想象电影、广播和游戏制作中目前的知识产权结构，朝着促进跨媒体共享、访问、使用和再利用的知识产权管理和保护的新的使能模式。每个领域都有自己独特的一组挑战，具有不同的实践和结构，同时也有许多共同点。通过将这三个领域的主要代表聚集在一起，该项目将促进知识交流，形成对知识产权的共同理解，通过跨领域对话开发需求案例研究，并通过扩展现有和新兴的数字资产管理技术的技术草图，探索知识产权管理的新方法，以纳入明确、详细的知识产权模型。该项目的主要成果将是一套指导方针，以支持希望在其知识产权管理实践中采用这种办法的利益攸关方，以及一份共同的路线图，以实现更实质性的专业和技术整合和支持，并辅之以案例研究和相关技术草图，以更详细地阐述这种办法的主要原则。TRI-PACT直接受益于AHRC资助的跨学科“深层电影获取项目”(DFAP)的工作，该项目探索如何绘制、组织和关联数字资产和相关元数据，以使人们能够更丰富和更好地欣赏和理解电影制作产生的材料及其伴随的工作过程。Tri-pact合作伙伴包括在电影、广播和游戏领域从事国际工作的研究人员，他们对知识产权特别感兴趣。来自电影、广播和游戏的商业和文化合作伙伴包括BFI、BBC和UKIE

The 'Tracking IP Across the Creative Technologies' project (TRI-PACT) aims to advance the research agenda and stimulate creative and strategic thinking around the management, protection, sharing, access, use and reuse of Intellectual Property (IP) within and across the technology-rich creative domains of Film, Broadcast and Games.Near-universal digitization of creative media combined with ubiquitous high-bandwidth internet access has transformed media consumption behaviours, patterns and expectation. The ever-increasing convergence in form between film, broadcast and computer games mean that audiences can simultaneously and seamlessly engage with all three on multiple devices. Although there is some reuse of resources and content across these domains (for example the CGI that is generated in films can then be used by the games industry), single-media IP frameworks and licensing strategies have remained largely in-place, which has restricted the wider sharing of the rich materials generated by these industries with their audiences, other practitioners, researchers and educationalists in this new and converged landscape.This shifting context requires a convergence in thinking about how to manage and protect IP to facilitate cross-media sharing, access, use and reuse. The problem is compounded by the fact that the complexities of digital audiovisual content are at such a level, that potentially every frame of film, video or CGI, individual element of a set, phrase of a script or CGI character, could potentially have a different set of licensing and IP issues attributed to it. In current and emerging digital asset management technologies, such legal, contractual and rights data can be generated within the production cycle and recorded within the metadata that accompanies each piece of content, but access to this by external stakeholders is limited; contractual rights, privacy, legal implications are all hidden from view, and there is a lack of transparency and clarity around how such materials can be discovered, accessed, used and reused by different audience constituencies.The TRI-PACT project draws together a group of key stakeholders (practitioners, researchers, educationalists and industry partners) to rethink and re-imagine current IP structures within Film, Broadcast and Games production toward a new enabling model of IP management and protection that facilitates cross-media sharing, access, use and reuse. Each domain has its own unique set of challenges, with divergent practices and structures whilst also sharing many commonalities. By bringing together key representatives of these three fields, the project will facilitate knowledge exchange, evolve shared understandings of IP, develop requirements case studies through cross-domain dialogue and explore novel approaches to IP management, through technical sketches which extend current and emerging digital asset management technologies to incorporate explicit, detailed modelling of IP. The key deliverables from the project will be a set of guidelines to support stakeholders wishing to engage with the approach in their IP management practice and a shared roadmap towards more substantive professional and technical integration and support, augmented by the case studies and associate technical sketches to provide a more detailed exposition of the main principles of the approach.TRI-PACT directly benefits from the work of the AHRC-funded cross-disciplinary 'Deep Film Access Project' (DFAP), which explores how digital assets and associated metadata can be mapped, organized and interlinked to enable richer and enhanced appreciation and understandings of the materials generated by film production and its concomitant work processes. TRI-PACT partners include researchers working internationally across Film, Broadcast and Game with a specific interest in IP. Commercial and cultural partners from Film, Broadcast and Games include BFI, BBC and UKIE