Transfer - Impact

该提案由四个项目合作伙伴共同制定：纽卡斯尔大学(Pi-教授W.Weileder)；国际视觉艺术委托机构Locus+，纽卡斯尔；伦敦三一拉班音乐与舞蹈学院；以及伦敦金丝雀码头公司。“转让--影响”是一个为期12个月的项目，拟于2015年12月1日开始。该项目的主要目的是扩大2006年AHRB资助的“转移”项目的影响及其成果，展示特定地点的公共艺术可以是什么，它可以放置在哪里，以及它如何满足不同和意想不到的受众的新的和创新的方法。这主要是通过一个临时的建筑规模的装置来实现的，在米尔顿·凯恩斯的车站广场，在三周的时间里，米尔顿·凯恩斯美术馆的1：1复制品同时被建造和解构。我们的新计划采用以实践为基础的“Transfer”方法，通过以下方式扩大其受众并扩大其在全球发行的成果：(1)以新的方式并与新的不同的合作伙伴重新呈现“Transfer”；(2)在伦敦金丝雀码头蒙哥马利广场的一个新的高调地点；以及(3)通过新媒体，特别是实验电影和现代舞。(1)这个后续项目提出了与伦敦三一拉班音乐与舞蹈音乐学院以两种方式进行新的合作。首先，拉班建筑的创新建筑立面(Herzog&de Meuron Architects，1997)成为伦敦蒙哥马利广场建筑装置的来源。其次，该项目通过制作和展示新的特定地点和舞台舞蹈作品，突出原始研究的空间和基于时间的方面，将其直接与新拉班大楼的用途和目的联系起来，扩大了“转移”的表演层面。与Locus+和Canary Wharf PLC的合作伙伴关系也是这项提议中增强市长影响力的因素(见下文)。(2)选择金丝雀码头庄园内的中央流通中心蒙哥马利广场，确保接触到新的、多样化的和广泛的公众受众。超过10万人在金丝雀码头工作，其中大多数人每天上下班都会经过蒙哥马利广场。在工作日期间，估计有70000人使用金丝雀码头地铁站蒙哥马利广场出口/入口，因此将在两周的时间里每天直接接触该设施。(3)最初研究的结果之一是延时胶片，它被用来创建一个专门为米尔顿·凯恩斯画廊的主展览空间制作的四屏视频装置。后续项目将产生类似的镜头，但在这种情况下，这将用于通过为国际电影节和展览开发新的实验短片，向世界各地的观众分发“转移”研究。这一提议的一个关键增强影响的因素是国际知名视觉艺术委托机构Locus+的参与和合作。Locus+拥有严格的同行评审程序，确保其所有项目在艺术界内外获得极高的评论界声誉。这件艺术品装置和这部电影将作为《S继续前进》项目组合的一部分，让它的寿命超过后续项目12个月的时间范围。对于《转移-影响》，《轨迹+》将担任金丝雀码头建筑尺度装置和实验电影的赞助商、制片人和项目经理，负责制作和推广的方方面面。Locus+还将领导该项目的国际营销、媒体和新闻战略。

This proposal has been developed collaboratively by four project partners: The University of Newcastle (PI - Prof. W. Weileder); international visual arts commissioning agency Locus+, Newcastle; Trinity Laban Conservatoire of Music and Dance, London; and Canary Wharf PLC, London. 'TRANSFER-Impact' is a twelve-month project with a proposed start date of 1st December 2015. The main aim of the project is to expand the impact of the 2006 AHRB funded 'TRANSFER' project and its outcomes demonstrating new and innovative ways of what site-specific public art could be, where it could be located and how it could address different and unexpected audiences. This was achieved mainly through a temporary architectural-scale installation in which a 1:1 replica of the Milton Keynes art gallery was simultaneously constructed and deconstructed over a three-week period at Station Square, Milton Keynes. Our new proposal employs the practice-based methodology of 'TRANSFER', expanding its audience and amplifying its outcomes for a worldwide distribution by:(1) re-presenting 'TRANSFER' in a new way and with new and different partners;(2) in a new and high profile location at Montgomery Square, Canary Wharf, London; and(3) through new media, specifically experimental film and contemporary dance.(1) This Follow-on project proposes a new collaboration with Trinity Laban Conservatoire of Music and Dance, London, in two ways. First, the innovative architectural façade of the Laban Building (Herzog & de Meuron Architects, 1997) becomes the source for the architectural installation at Montgomery Square, London. Second, the project expands on the performative dimension of 'TRANSFER' through the production and presentation of new site-specific and stage dance works that highlight the spatial and time-based aspects of the original research, linking it directly to the use and purpose of the new Laban Building. The partnerships with Locus+ and Canary Wharf PLC are also mayor impact enhancement factors in this proposal (see below).(2) The choice of Montgomery Square, the central circulation hub within the Canary Wharf estate, ensures exposure to a new, diverse and wide public audience. Over 100,000 people work at Canary Wharf, the majority of whom will pass through Montgomery Square on their way to and from work each day. During the working week an estimated 70,000 people use the Montgomery Square exit/entrance of Canary Wharf underground station and thus will have a direct and daily encounter with the installation over its two-week duration. (3) One of the outcomes of the original research was time-lapse film footage that was used to create a four screen video installation made specifically and only for the main exhibition space at Milton Keynes Gallery. The Follow-on project will generate similar footage but in this case this will be used to distribute the 'TRANSFER' research to a worldwide audience through the development of a new experimental short film for international film festivals and exhibitions. The footage will also form a central part of the stage-based dance performances at Trinity Laban.A key impact enhancement factor of this proposal is the involvement of and partnership with internationally acclaimed visual arts commissioning agency Locus+. Locus+ works with a strict peer review process ensuring that all its projects achieve a high critical reputation within the art world and beyond. The artwork installation and the film will be profiled as part of Locus+'s on going project portfolio, giving it longevity beyond the 12-month timescale of the Follow-on project. For 'TRANSFER-Impact' Locus+ will act as sponsor, producer and project manager for the architectural-scale installation at Canary Wharf and the experimental film, taking responsibility for all aspects of production and promotion. Locus+ will also lead on the international marketing, media and press strategy for the project.