Coronavirus Discourses: Linguistic Evidence For Effective Public Health Messaging

与英格兰公共卫生、威尔士公共卫生和苏格兰NHS教育合作开发的这一竞标解决了冠状病毒大流行在理解公共和私人话语中反映的公共卫生信息的流动和影响方面所面临的关键挑战。我们上面负责构建有效公共卫生信息的合作者已经确定了两个特殊的挑战：围绕地理边界（例如英格兰和威尔士之间以及当地封锁）发送信息，以及针对BAME人群的信息。这些领域将是我们研究的重点，从第2个月开始，我们将以初步分析结果和讨论的形式向我们的合作者提供好处。由于人类行为受到话语的接受和产生以及对不同信息来源的推理的影响，我们提出了一种新的方法来跟踪公共卫生信息向公众发布后的轨迹。超越关注语言产生的语料库语言学方法，我们将研究与特定类型的公共卫生信息有关的话语的产生和接受之间的复杂关系，重点关注语言模式（特别是情态和立场标记）。根据我们在异质语料库构建和分析方面的记录，以及我们正在进行的隐私增强技术方面的工作，我们建议对英国与冠状病毒大流行有关的公共卫生信息的轨迹进行首次大规模分析。

Developed in partnership with Public Health England, Public Health Wales and NHS Education for Scotland, this bid addresses key challenges that the coronavirus pandemic presents in relation to understanding the flow and impact of public health messages as reflected in public and private discourses. Our collaborators above who are charged with constructing effective public health messages have identified two particular challenges: messaging around geographical borders (e.g. between England and Wales, and in local lockdowns) and messaging aimed at BAME populations. These areas will be the focus of our research, and we will deliver benefits to our collaborators in the form of initial analytical results and discussion from month 2 onwards.As human behaviour is shaped by the reception and production of discourse, and by the reasoning about different sources of information, we propose a new approach to track the trajectories of public health messages once they are released to the public. Moving beyond corpus linguistic approaches that focus on language production, we will investigate the complex relationship between the production and the reception of discourses relating to specific types of public health messages, focusing on linguistic patterns (in particular modality and stance markers). Drawing on our track record in the construction and analysis of heterogenous corpora and our ongoing work on privacy enhancing technologies, we propose to carry out the first large scale analysis of the trajectories of public health messages relating to the coronavirus pandemic in the UK.