Creative innovation in a new digital economy

该项目旨在调查移动网络卡通的数字流派如何改变澳大利亚、韩国和美国的媒体生态系统。尽管自本世纪头十年末以来，智能手机应用和平台在全球的渗透率越来越高，但学术界对网络卡通艺术家、平台、政策制定者和全球读者之间的互动关注有限。该项目将通过应用大数据方法来分析创新移动内容的制作和接收，从而产生关于跨媒体讲故事、美学和技术的新知识。通过案例研究，该项目将为寻求加入数字经济的澳大利亚企业提供实用知识，并利用全球媒体环境中的未来机会。

This project aims to investigate how the digital genre of the mobile webtoon is transforming media ecosystems in Australia, South Korea and America. While smartphone apps and platforms have enjoyed increasing global penetration since the late 2000s, there has been limited scholarly attention paid to interactions between webtoon artists, platforms, policymakers and global readers. The project will generate new knowledge about cross-media storytelling, aesthetics and technologies by applying big data methods to analyse the production and reception of innovative mobile content. Through its case studies, the project will provide practical knowledge to Australian enterprises seeking to join the digital economy and capitalise on future opportunities in the global media environment.