Natural form, aesthetics and the human brain

本项目旨在研究大脑如何表征审美体验的情感。本计画将利用大规模的网路资料搜集，建立花卉与花艺设计的特性，并利用整合资料分析，找出花卉美感的神经表征。该项目的成果预计将帮助花卉种植者和设计师进行产品规划，支持行业的可持续性。该项目还将确定大脑如何响应我们的视觉环境产生积极的体验，通过实现明智的视觉设计决策来促进福祉。

This project aims to study how the brain represents the emotion of aesthetic experience. This project will establish the characteristics of flowers and floral design that govern their appeal using large scale web based data collection, and identify the neural representation of floral beauty using integrative data analysis. Outcomes of the project are expected to help flower growers and designers with product planning, supporting industry sustainability. The project will also establish how the brain generates positive experience in response to our visual environment, promoting well-being by enabling informed visual design decisions.