PSM and the Digital Challenge: Purpose, Value and Funding

英国拥有独特而多样化的PSM系统，其在服务受众和支持英国创意经济方面的成功受到广泛赞誉，但由于不断变化的经济和竞争激烈的媒体格局，新的受众习惯以及对PSM资金机制的担忧，其未来正受到威胁。本研究旨在探讨公共服务管理的宗旨、公共价值及经费来源。在媒体行业的分销和经济变化推动了强大的全球竞争对手的整合和崛起的时候，它探讨了英国PSM面临的挑战以及他们如何提供公共价值。新的功能，如打击网上错误和虚假信息，不仅是增加，而是他们重新定位PSM作为“关键媒体基础设施”的元素，这是这个项目的重点。本研究探讨了PSM现在如何被视为重要资源，其健康运作，因为它们支撑着日常文化生活，民主和创意经济，对社会具有重要意义。通过分析公共价值是如何产生和衡量的关键基础设施部门，而不是媒体，它将构建一个新的可转移模型，用于调查和评估PSM如何为英国的社会和经济带来利益和价值。在大型科技平台的破坏性影响、公共卫生危机和精心策划的假新闻活动等威胁日益增加的情况下，该项目还调查了英国PSM组织的弹性。它通过应用弹性框架，重点关注技术，组织，经济和政治威胁，并通过利用跨部门和国际方法来保护关键资产，以研究如何加强PSM的弹性水平。方案支助和一般管理司所能履行的职责、其适应性和战略选择的核心是供资问题。该项目将在英国背景下对PSM的替代融资模式进行深入的定量和社会政治分析-主要是许可费，家庭税，中央管理的税收，混合商业模式，自愿订阅和国家赠款-并评估不同模式之间的关键权衡。透过主要的个案研究，调查范围将涵盖：-在数码时代，公共服务管理组织的职能和目的不断转变;-如何模拟、评估和衡量公共服务管理为社会带来的价值; -如何保护和改善公共服务管理系统的能力，使其能够承受、适应不断变化的环境，并从压力中积极恢复过来;- 定量和定性分析英国PSM替代融资模式的有效性;- 对公共政策的影响。在人们关注PSM如何成功地适应技术、组织、鉴于政治、经济和政治威胁以及政治和新闻司的供资系统应如何改变以确保其在全球竞技场继续蓬勃发展，该项目及其产出旨在加深和加强公众对政治和新闻司在迅速演变的媒体生态中不断变化的作用和价值的理解。通过引入关键基础设施的概念并首次在PSM背景下应用弹性框架，它将在理论上开辟新天地，并扩展对数字环境中关键基础设施组织管理的跨学科理解。此外，通过提供一种评估PSM价值的开创性新方法，提供如何建立PSM弹性的见解，并对当代资助方案进行全面分析，该项目将大大提高英国PSM的战略知识，并支持媒体决策者决定如何更好地维持和促进PSM目标在21世纪世纪，从而促进社会影响。

The UK is home to a unique and diverse system of PSM whose success in serving audiences and supporting the UK's creative economy is widely lauded but whose future is now under threat due to a changing economic and competitive media landscape, new audience habits and concerns about PSM funding mechanisms. This project investigates the purpose, public value and funding of PSM. At a time when changes in distribution and in the economics of the media industry have fueled consolidation and rise of powerful global competitors, it examines the challenges faced by PSM in the UK and how they deliver public value. New functions such as countering online mis and disinformation are not merely additions but rather they re-position PSM as elements of 'critical media infrastructure' which is a focus for this project. This study examines how PSM may now be seen as critical resources whose healthy functioning, as they underpin daily cultural life, democracy and the creative economy, is highly consequential for society. Informed by analysis of how public value is generated and measured in critical infrastructure sectors other than media, it will construct a novel transferable model for investigating and evaluating how PSM delivers benefits and value to society and the economy in the UK. At a time of increased threat posed by, for example, the disruptive influence of big tech platforms, public health crises and orchestrated campaigns of fake news, this project also investigates the resilience of PSM organisations in the UK. It breaks new ground by applying resilience frameworks, focusing on technical, organisational, economic and political threats, and by drawing on cross-sectoral and international approaches to protection of critical assets to examine how levels of resilience amongst PSMs may be strengthened. Central to the remit that PSM can perform, their adaptability and strategic choices is the question of funding. This project will conduct in-depth quantitative and socio-political analysis, in the UK context, of alternative funding models for PSM - mainly the licence fee, a household levy, centrally administered taxation, hybrid commercial models, voluntary subscriptions, and state grants - and it assesses crucial trade-offs between differing models. Using key case studies, the scope of the investigation will cover:- the changing functions and purposes of PSM organisations in the digital era;- how the value that PSM generates for society can be modelled, evaluated and measured; - how the ability of systems of PSM to withstand, adapt to changing conditions and recover positively from stresses can be protected and improved; - quantitative and qualitative analysis of the efficacy of alternative funding models for PSM in the UK; - implications for public policy.At a time of concern about how PSM can adjust successfully to technical, organisational, economic and political threats and about how systems of funding for PSM ought to change to ensure that they continue to flourish in the global arena, this project and its outputs are intended to deepen and enhance public understanding of the changing role and value of PSM in the context of a rapidly evolving media ecology. By engaging the concept of critical infrastructure and applying resilience frameworks in the context of PSM for the first time, it will break new ground theoretically and extend inter-disciplinary understanding of management of critical infrastructure organisations in the digital environment. In addition, by providing a pioneering new means of assessing the value of PSM, delivering insights into how to build the resilience of PSM and conducting comprehensive analysis of contemporary funding options, this project will significantly improve strategic knowledge on the part of PSMs in the UK and support media policy-makers in deciding how better to sustain and promote PSM objectives in the 21st century, thus contributing societal impact.