Social Media and Canadian Women's Physical Activity Participation: Developing a New Methodology for Understanding Digital Health

Mitacs Globalink英国-加拿大博士交流计划将使博士生Hester Hockin-Boyers（达勒姆大学）在2020年9月至12月期间与不列颠哥伦比亚大学（UBC）运动机能学学院的Norman博士和Vertinsky教授一起工作12周。拟议的研究将探讨加拿大女性与Instagram上的健康和健身内容的互动如何影响她们参与体育活动。这项研究是迫切需要的，因为尽管社交媒体与日常健康实践的形成越来越相关，但这一层面很少被探索。此外，该项目还将试点一种由hokin - boyers开发的名为“截图启发”的新方法，该方法旨在捕捉与数字内容互动的快速、动态、移动和日常性质。虽然hokin - boyers已经开始开发这种技术作为她博士研究的一部分，但Mitacs Globalink项目将提供空间和资源来试点和推进这种方法。该项目的研究结果有可能通过为加拿大的数字平台设计、社交媒体教学法和公共政策提供信息，提高加拿大妇女的生活质量、健康和福祉。此外，通过向霍金-博耶斯提供UBC数字健康方面的各种专业知识，新的知识和方法技术将被带回英国，从而增强进一步研究和创新的能力

ESRC : Hester Hockin-Boyers : ES/P000762/1The Mitacs Globalink UK-Canada doctoral exchange scheme would enable PhD student Hester Hockin-Boyers (Durham University) to spend 12-weeks working with Dr Norman and Professor Vertinsky in the School of Kinesiology at the University of British Columbia (UBC), from September-December 2020. The proposed research will explore how Canadian women's interactions with health and fitness content on Instagram impacts upon physical activity participation. This research is sorely needed because, while social media is increasingly pertinent to the formation of everyday health practices, this dimension is seldom explored. In addition, this project will pilot a novel method, developed by Hockin-Boyers, called 'screenshot elicitation', which seeks to capture the fast, dynamic, mobile and everyday nature of interactions with digital content. Whilst Hockin-Boyers has already begun to develop this technique as part of her PhD research, the Mitacs Globalink project will provide the space and resources to pilot and advance this methodology. The findings resulting from this project have the potential to enhance Canadian women's quality of life, health and wellbeing, by informing digital platform design, social media pedagogies, and public policy in Canada. Furthermore, by providing Hockin-Boyers access to the variety of expertise in Digital Health at UBC, new knowledge and methodological techniques will be brought back to the UK, thus enhancing capacity for further research and innovation