Augmenting Creativity: exploring AI to assist in creative ideation processes

本研究将重点关注人工智能（AI）如何通过开发视觉可解释的创意支持工具，在创意设计过程中为人类创造力提供信息。它通过与创意机构合作伙伴M&C Saatchi的合作来支持文化创意的商业方面，M&C Saatchi是世界上最大的独立创意机构网络，也是英国创意部门的主要参与者。该项目将现有的人工智能工作应用于设计中的新环境，并通过将英国在人工智能和创意产业方面的关键现有优势不同寻常地结合起来，响应工业战略。

This research will focus on how Artificial Intelligence (AI) can be used to inform human creativity in creative design processesthrough the development of visually interpretable creative support tools. It supports commercial aspects of cultural creativitythrough its engagement with a creative agency partner, M&C Saatchi, who are the biggest Independent Creative AgencyNetwork in the world and a major player in the UK creative sector. The project applies existing AI work to new contexts withindesign and responds to the Industrial Strategy through its unusual combination of key existing UK strengths in AI and thecreative industries.