HealthTech: Critically appraising the innovation ecosystem of a transformative technology

该奖学金的总体目标是对围绕HealthTech的创新生态系统进行首次关键的学术评估，同时为合作组织TechNation提供重要的证据基础。研究问题1企业家创办新的医疗科技公司的动机是什么？有卫生部门背景的人和有技术背景的人在这方面有什么不同？该研究将试图了解他们创办科技公司的各种动机，以及他们如何推销和证明他们提出的商业模式，以了解企业家如何发现市场上特定技术的空白，并寻求填补这一空白。医疗科技公司的风险投资有哪些特点？这部分研究将包括对科技融资数据库（Crunchbase Pro）的详细分析，以确定健康科技投资的历史和地理模式。英国政府产业战略的创意产业部门协议明确承认，创意企业规模小，对脆弱的无形资产的依赖使得这些公司特别难以吸引投资。健康科技公司的产品和服务是如何货币化的？例如，免费服务（包括规模优先模式）、订阅服务和软件即服务模式，反映了在科技行业更广泛发现的模式。该研究将从特定行业的角度详细探讨这些问题，包括特定商业模式的优势和局限性，以及它们背后的逻辑/商业决策。此外，该研究还将考虑用户数据如何成为盈利策略的一部分，以及由此产生的隐私、安全和公平问题。企业家是如何实现想法的？该研究将寻求了解招聘具有必要技能的人员（例如，医疗行业经验，软件开发人员）所面临的问题，如何将团队聚集在一起，团队中可能存在哪些沟通和翻译问题，以及创新的动态。现有公司在促进医疗科技创新方面扮演什么角色？众所周知，新技术和平台会“冲击”传统的行业逻辑，现有企业有能力设置或消除阻碍创新和小型健康科技初创企业成功的障碍。

The overall aim of this studentship is to undertake the first critical academic appraisal of the innovation ecosystem around HealthTech, while at the same time providing an importance evidence base for the collaborating organisation, TechNation. Research Questions1 What are the motivations of entrepreneurs in starting-up new HealthTech firms? How does this differ between those with a background in the health sector, and those with a tech background? The research will seek to understand their various motivations for starting a tech company, and how they pitch and justify their proposed business models, in order to understand how entrepreneurs spot a gap in the market for a particular technology and seek to fill this gap. 2 What are the characteristics of venture capital investment that fund HealthTech firms? This part of the research will include detailed analysis of tech funding data bases (Crunchbase Pro) to determine historical and geographical patterns of HealthTech investment. The Creative Industries Sector Deal of the UK Government's Industrial Strategy explicitly recognises that the small size of creative businesses and reliance on vulnerable, intangible assets makes it particularly difficult for these firms to attract investment. 3 How are the products and services of HealthTech firms monetised? e.g. free services (including scale-first models), subscription services, and software-as-service models, mirroring those found more broadly in the tech sector. The research will have the scope to explore these in detail from a sectoral-specific viewpoint including the advantages and limitations of particular business models and the logics/business decisions behind them. Further, the research will consider how user data forms part of monetisation strategies, and the privacy, security and equity issues that arise from this. 4 How are ideas realised by entrepreneurs? The research will seek to understand issues faced with recruiting people with the requisite skills (for example health industry experience, software developers), how teams are brought together, what issues of communication and translation may exist within them, and dynamics of innovation. 5 What are the roles played by incumbent firms in fostering innovations in HealthTech? New technologies and platforms are known to "bump up against" traditional industry logics, and incumbent firms have the ability to put-up or remove barriers to innovation and to the success of small HealthTech start-up firms.