Circular Behaviour and Product-Service Systems

快速消费品(FMCG)以低廉的价格快速方便地购买，往往是一次性使用或一次性使用，往往在很短的时间内达到寿命结束(EOL)。目前的快速消费品消费模式和相关的处置做法是资源密集型的，并对垃圾填埋和焚烧废物流有很大贡献。为了扭转这一趋势，正在向市场推出新的循环快速消费品，需要新的或复兴的回收和再利用形式。虽然再利用能够进一步提高材料的效用，但回收的研究和应用继续更加广泛。消费者对产品在EOL上发生的事情负有最终责任，在这些循环方案中，消费者在促进资源的持续流动方面发挥着关键作用。尽管要求从根本上改变消费者行为，但消费者研究在循环经济(CE)文献中处于边缘地位。此外，可持续和循环设计主要侧重于采购、制造和分销阶段，在设计新产品和服务时往往没有充分考虑行为。新兴的行为改变设计技术往往很难在实践中应用，需要进一步的工作才能超越可持续性并纳入循环性。因此，重复使用行为值得进一步研究，特别是(1)模拟循环快速消费品重复使用所需的独特行为；(2)了解快速消费品重复使用行为的障碍和诱因；(3)通过供设计者在开发新概念时使用的工具，将研究转化为实践；以及(4)重新考虑循环重复使用系统的体系结构，以促进期望的消费者行为。出版物-Tassell，C.和Aurisicchio，M.(2021)，整合循环行为研究、产品生命周期和环境(板块)会议的系统思维框架。-Tassell，C.和Aurisicchio，M.(2020)，《再利用和回收行为的演变：应用于快速消费品行业的综合审查》，国际循环经济学会(IS4CE)会议。成果描述：1)强调消费者和供应商作用的快速消费品循环商业模式的分类2)研究循环消费者行为的框架3)关于快速消费品再利用的行为洞见，包括动机、能力和提示，以及这些类别的其他紧急行为影响者和子组件的数据库4)应用行为链消费者旅程将方法映射到实际行为并扩展方法5)行业建模和分析快速变化的消费者商品重复使用行为的工具，根据结果设计新的产品、服务和系统

Fast-moving consumer goods (FMCGs) are purchased quickly and conveniently for a low price, tend to be single use or throwaway and often reach the end-of-life (EOL) in a short time frame. The current FMCG consumption model and associated disposal practices are resource intensive and contribute significantly to landfill and incineration waste streams. In order to reverse this trend, new circular FMCGs are being introduced to the market that require new or revived forms of recycling and reuse. Whilst reuse holds the ability to further increase the utility of materials, studies and applications of recycling continue to be more widespread. Consumers are ultimately responsible for what happens to a product at the EOL and, within these circular scenarios, play a key role in facilitating the continuous flow of resources. Despite requiring a fundamental shift in consumer practices, consumer research is marginal in circular economy (CE) literature. Furthermore, sustainable and circular design is predominantly focussed on sourcing, manufacturing and distribution stages and behaviour is often not fully considered when designing new products and services. Emerging design for behaviour change techniques are often difficult to apply in practice and require further work to move beyond sustainability and incorporate circularity. Therefore, reuse behaviour warrants further study, particularly (1) to model the unique behaviours required for circular FMCG reuse to take place; (2) to understand the barriers and incentives to FMCG reuse behaviour; (3) to translate research into practice through tools for designers to use when developing new concepts; and (4) to reconsider the architecture of circular reuse systems with the aim to facilitate desired consumer behaviours. Publications- Tassell, C. and Aurisicchio, M. (2021), A Systems Thinking Framework Integrating Circular Behaviour Research, Product Lifetimes And The Environment (PLATE) conference.- Tassell, C. and Aurisicchio, M. (2020), The Evolution of Reuse and Recycling Behaviours: An Integrative Review With Application to the Fast Moving Consumer Goods Industry, International Society for the Circular Economy (IS4CE) conference.OutcomesDescription:1) Classification of circular business models for fast-moving consumer goods highlighting the role of consumers and providers2) A framework to study circular consumer behaviour3) Behavioural insights on the reuse of fast-moving consumer goods covering motivation, ability and prompts and a database of additional emergent behavioural influencers and sub-components for these categories 4) Application of the behaviour chains consumer journey mapping approach to actual behaviour and extension of the approach5) A tool for industry to model and analyse fast-moving consumer good reuse behaviour, designing new products, services and systems based on the outcome