Examining Media Effects on Implicit Sociolinguistic Cognition

广播媒体被认为会影响人们对地域口音的态度以及与说话者相关的社会信息。但直到现在，这还没有经过实证检验。这将是第一个调查媒体对内隐社会语言学认知的影响的项目，内隐社会语言学认知是一个研究不足但普遍存在的社会和人类行为因素。本项目关注媒体对污名化的格拉斯哥口音的含蓄和明确态度的影响。本项目将创新地结合社会语言学、心理学和媒体效应研究的方法和视角，探讨媒体、语言多样性和社会认同之间复杂的相互作用。

The broadcast media are assumed to influence people's attitudes to regional accents and the social information associated to the speaker. But until now, this has never been empirically tested. This will be the first project to investigate media effects on implicit sociolinguistic cognition, an under-researched yet prevalent element of society and human behaviour. This project focusses on media effects of implicit and explicit attitudes towards the stigmatised Glaswegian accent. This project will produce an innovative combination of methods and perspectives from sociolinguistics, psychology, and media effects research to investigate the complex interaction between media, language varieties and social identity.