Promoting 'Better Health'?: A critical geographical exploration of the interrelations between anti-obesity strategies and the everyday experiences of

胖子。（续自标题）新冠肺炎疫情为我们提供了一个新的视角来看待所谓的“肥胖症”。长期以来，反肥胖论述将肥胖视为一种个体失败和影响人群健康的病理性疾病。据报道，新型冠状病毒肺炎（COVID-19，即2019冠状病毒病）对肥胖人群的影响尤为严重。2020年，英国政府推出了“更健康”的反肥胖国家战略，重点是减少肥胖人群的体型，以“保护NHS”。这项研究建立在肥胖/肥胖和脂肪研究的关键地理学中开发的理论基础上，这些理论探索了肥胖和具体脂肪体验的多样性的治理和话语，将批判性地询问这些政策如何影响胖人的日常生活。该研究采用定性方法，包括对历史和当前反肥胖政策的话语分析，以及对生活在盖茨黑德和曼彻斯特等“肥胖”程度高的地区的肥胖人群的比较案例研究，将揭示新冠肺炎强化、加速和重新构建的反肥胖政策背景如何以“更好的健康”的名义增加反肥胖的污名并使其合法化，重申肥胖是一个个人责任问题，并影响了肥胖者对他们的健康和幸福所做的日常决定。最终，这项研究将为政策制定者增加现有的证据基础，以制定未来针对肥胖人群健康和福祉的运动。

fat people. (Continuation from title)The Covid-19 pandemic offers a new perspective on the so-called 'obesity epidemic'. Anti-obesity discourses have long constructed fatness as both an individual failing and a pathologized disease affecting population health. The arrival of Covid-19, a virus reported to disproportionately affect the fat population, has only enflamed such discourses institutionally, in media reporting and in the public. In 2020 the UK government launched a 'Better Health' anti-obesity national strategy focussed on reducing the body size of the fat population in order to 'protect the NHS'. This study, building upon theories developed in both Critical Geographies of Obesity/Fatness and Fat Studies which have explored the governance of, and discourses around, fatness and the multiplicities of embodied fat experiences, will critically interrogate how such policies impact the everyday lives of fat people. Using a qualitative methodology, including discourse analysis of historic and current anti-obesity policies and comparative case studies of fat people living in localities with high levels of 'obesity', Gateshead and Manchester, the study will reveal the ways in which ananti-obesity policy context, intensified, accelerated and re-framed by Covid-19, has, in the name of 'Better Health', increased and legitimised anti-fat stigma, reaffirmed fatness as an issue of personal responsibility, and affected the everyday decisions which fat people make about their health and well-being. Ultimately, this research will add to the available evidence-base for policy-makers developing future campaigns aimed at the health and well-being of fat people.