Ephemeral Media

20世纪90年代和21世纪初，新媒体技术和传播系统的出现，特别是数字和互联网技术的渗透，与媒体环境的根本变化有关，塑造了新兴的生产和消费回路，并传播了一种媒体似乎随时随地都可以同时使用的文化景观。拟议的研究讲习班审查了我们加速发展的媒体世界的一个特殊方面- -存在于媒体文本（电影、电视节目、无线电广播）之外、以下和之间的短暂的、短暂的（短暂的）媒体的扩散，这些媒体文本（电影、电视节目、广播）通常被孤立起来进行分析。具体来说，它关注的是媒体制作人用来在市场上构建独特身份的宣传文本（如商标、宣传片、预告片、标识）的创造，以及YouTube等网站上短暂的用户生成内容的爆炸式增长。研讨会考虑了在无处不在的媒体地形中出现的转瞬即逝的、环境的和辅助形式的内容的历史和意义。它考察了文化产业生产的短暂媒体，因为他们试图减少一个无所不包的媒体环境的风险和不确定性。它还研究了日常，基层话语和互动如何产生具有自己全球轨迹的短暂媒体。工作坊考虑了设计、建造和使用短暂媒体所涉及的过程和技术，以及游戏和迭代在制造和破坏面向消费者和“移动”的观看社区的文化表达中的作用。它还考虑了从电视标志的感官交流到在线视频的参与性表演，短暂媒体用来捕捉短暂观众注意力的表演模式和声音和图像的组合。研讨会将尝试将短暂媒体现象历史化和理论化，并评估关键形式对当代媒体经验和读写能力的影响。它还将发展对专业和基层媒体社区内部和之间的创作过程和拨款的理解。借助来自美国的国际学术专业知识（包括来自加州大学洛杉矶分校、麻省理工学院和印第安纳州的主要媒体、电视和电影学者），以及地区非学术从业者的视角，研讨会的目标是通过专注于超越传统文本和类型的瞬时但有效地吸引人的媒体，加深对当代媒体景观的理解。在分析新媒体丰富的世界中新兴的文化形式和关系的同时，研讨会还将从历史和方法论的角度考虑“蜉蝣”的作用和意义。

The emergence of new media technologies and delivery systems in the 1990s and 2000s, specifically the penetration of digital and Internet technology, has been linked to fundamental changes in the media environment, shaping newly emerging circuits of production and consumption and propagating a cultural landscape where media seem simultaneously available everywhere and all the time. The proposed research workshop examines a particular facet of our accelerated media world - the proliferation of the momentary, short-lived (ephemeral) media that exist beyond, below and in between the media texts (films, television programmes, radio broadcasts) more commonly isolated for analysis. Specifically, it focuses on the creation of promotional paratexts (e.g. logos, promos, trailers, idents) used by media producers to construct distinct identities in the marketplace, and the explosion of ephemeral user-generated content on sites such as YouTube. The workshop considers the history and significance of the fleeting, ambient and ancillary forms of content that have emerged in a pervasive media terrain. It examines the ephemeral media produced by cultural industries as they attempt to reduce the risk and uncertainty of an all-encompassing media environment. It also examines how everyday, grassroots utterances and interactions produce ephemeral media with their own global trajectories. The workshop considers the processes and technologies involved in the design, construction and use of ephemeral media, and the roles of play and iteration in the making and unmaking of cultural expressions geared towards consumers and viewing communities 'on the move.' It also considers the modes of performance and the assemblages of sound and image used by ephemeral media to capture the attention of transitory audiences, from the sensory communication of television logos to the participatory performance of online videos. The workshop will attempt to historicize and theorize the phenomenon of ephemeral media and assess the impact of key forms on contemporary media experience and literacy. It will also develop understanding of the creative processes, and appropriations, that take place in and between professional and grassroots media communities. Drawing on international academic expertise from the USA (including leading media, television and film scholars from UCLA, MIT and Indiana), and the perspective of regionally situated non-academic practitioners, the objective of the workshop is to deepen understanding of the contemporary media landscape by concentrating on the momentary, but affectively arresting, media that circulate beyond conventional texts and genres. Analyzing emergent cultural forms and relationships in a world of new media abundance, the workshop will also consider the role and significance of 'ephemera' from historical and methodological perspectives.