Web 2.0 Application in an Archival Context

苏格兰国家图书馆已经确定了几个群体，包括儿童和弱势成年人，他们目前在馆藏中看不到自己或他们的生活。它发现，年轻成员比图书馆藏书和印刷材料更有可能参与数字媒体，因此确定了图书馆工作人员需要参与Web2.0技术来接触他们的新受众。人们特别希望展示约翰·默里档案馆，这是一份于2006年抵达图书馆的藏品，其中收藏了“塑造现代世界的无与伦比的思想和发现记录”(NLS收藏和研究主任凯特·牛顿)。这一知识催化剂计划使玛格丽特女王大学数字媒体领域的应届毕业生Laura Kinsella在专家的支持下，培训NLS的一些员工为YouTube和Facebook等网站制作短视频材料。该计划提供专门的讲习班和媒体制作培训，以开发一个网上展示，范围从展览开幕式到当地图书馆活动，采访工作人员、特邀嘉宾和参观者到常驻作家的创意作品。它还制作了在线视频博客和社交网络材料，并在方案过程中编写了一本内部培训手册，以继续传授新媒体技能，这一过程目前正在进行中，最初的“受训者”现在正在将他们所学到的知识传授给他们的同事，还有三部新电影正在制作中。通过与社交网站和博客接触，这些材料可以接受即时反馈和互动，并允许内容和想法的双向流动，这将为图书馆今后如何沟通和推广其藏品和服务提供信息。该计划永久性地赋予图书馆工作人员拥抱新媒体文化的能力，并展示了通过纪录片媒体共享档案材料的学术价值。这些结果将反馈到教学和专业发展活动中，该计划提供了丰富的案例研究，将在一份以实践为基础的媒体应用杂志上发表，显然为其他档案馆树立了效仿的趋势。玛格丽特女王大学和国家最高法院之间还打算进一步开展工作，以巩固该项目迄今所取得的成就。

The National Library of Scotland has identified several groups, including children and disadvantaged adults, who currently do not see themselves or their lives reflected in its collections. It found that younger members were more likely to engage in digital media than library collections and printed material, and hence identified a need for library staff to engage in Web 2.0 Technologies to reach their new audiences. There was a particular desire to showcase the John Murray Archive, a collection which arrived at the Library in 2006 and houses an 'unmatched record of ideas and discoveries that have shaped the modern world' (Cate Newton, Director of Collections and Research at NLS). This Knowledge Catalyst scheme enabled Laura Kinsella, a recent graduate from the digital media field at Queen Margaret University, with the support of experts, to train some of NLS' staff to create short video material for online sites such as YouTube and Facebook. The scheme provided dedicated workshops and media production training to develop an online showcase that ranges from exhibition openings to local library events, interviews with staff, special guests and visitors to creative pieces from writers-in-residence. It also generated online video-blogs and social networking material, and over the course of the programme it has produced an in-house training manual to continue the transfer of the new media skills , a process which is now under way with the original 'trainees' now passing on what they have learned to their colleagues, and three new films in production.The possibility for the Library to take its content to new audiences is a significant outcome of the project; by engaging with social networking sites and blogs the material is open to instant feedback and interaction and allows for a two-way flow of content and ideas, which will inform how the Library communicates and promotes its collections and services into the future. The scheme has permanently empowered library staff to embrace the new media culture and has shown the academic merit in sharing archived material through documentary media. These results will be fed back into teaching and professional development activity and the scheme has provided rich case studies to be published in a journal on practice-based media applications, clearly setting a trend for other archives to follow. Further work is also intended between Queen Margaret University and the NLS to build upon achievements realised to date by this project.