Explaining the Chemistry/Biology Interface (ECBI): Networking & Evaluation Phase

大多数英国公众的日常生活依赖于洗衣粉、舒适的衣服、药物等产品，所有这些都是化学研究的结果，然而，很明显，他们中的大多数人并没有将他们生活方式的积极方面与化学研究的结果联系在一起，比方说他们的祖父母。事实上，他们更有可能将世界上的疾病归咎于化学家。此外，还有许多人非常感兴趣的课题，只有化学家或化学家参与的团队才能真正解决这些问题。其中包括癌症的内容、原因和方式，疾病的替代医学方法，材料设计等。Warwick和Imperial的目标是提出一项为期三年的公众参与投标，以提供一个综合的战略沟通计划，以增加公众对分子科学对现代世界生活方式、健康和安全的重大改善的贡献的理解。目前的提议旨在为整个方案奠定基础。在9个月的时间里，它不会有任何直接的观众，但为展示化学/生物界面科学做好了准备，作为年轻研究人员科学交流培训的最后阶段。这些观众将包括10‘S在校儿童，10’S青少年，10‘S志愿者小组成员，100’S到数千当地媒体的小观众。整个计划还将通过国家电视台、国家报纸和普通科学写作与大量观众见面，这些工作将主要由资深科学家进行，他们的努力将得到节目的推动。整个计划中同时进行的综合活动将分为四个主要流派：1.将分子科学带入人们思维前沿的声势浩大和提高认识的活动。建立一个基础设施，用于i)使用家庭或企业提供的演示媒体提供广播；ii)在全国范围内有能力和受过教育的咨询团队，他们可以就适当的交付方法和渠道向科学家和公众提供建议，以实现参与。在生命科学接口(LSI)为现有学生提供培训方案，进一步适应CPD和终身学习机会。为希望提高其科学沟通技能的媒体专业人员提供适合他们的培训方案。

Most members of the UK public depend for their everyday life on products such as washing powders, 'comfortable' clothing, medication etc. all of which result from chemical research, however, it is clear that most of them do not relate the positive aspects of their life styles compared with say that of their grandparents to the results of chemistry research. In fact it is more likely that they will blame chemists for the world's ills. Furthermore, there are many subjects of keen interest to many people which can really only be addressed by chemists or teams involving chemists. These include the what, why and how of cancer, alternative medical approaches to disease, materials design etc.Warwick and Imperial aim to put forward a three-year public engagement bid to provide an integrated strategic communication programme to increase public understanding of the contribution of molecular science to the significant lifestyle, health and safety improvements available in the modern world. The current proposal is aimed at establishing the groundwork for the full programme. It will not have any direct audiences in its 9 month run, but well set the scene for presenting chemical/biology interfacial science as the final stage of the young researchers training in science communication. These audiences will include small audiences of 10's of school children, 10's of teenagers and youth, 10's of members of volunteer groups, 100's to thousands in local media. The full programme will also meet very large audiences via national TV, national newspapers and general science writing which will be undertaken largely by senior scientists whose efforts will be facilitated by the programme.Concurrent and integrated activity in the full programme will be grouped into four main streams:1. Groundswell and awareness activity to bring molecular science to the forefront of people's minds.2. Creation of an infrastructure for i) delivery of broadcasts using presentation media available in the Home or Business ii) competent and educated advice teams nationally who can advise scientists and publics on suitable delivery methods and channels to achieve engagement.3. Delivering a training programme for current students at the Life Science Interface (LSI), which is further adaptable into CPD and Lifelong Learning opportunities.4. Delivering a training programme suitable for media professionals wishing to improve their communication skills in science.