Innovation in Academic Detailing to Improve Health Care Quality and Outcomes: NaRCAD International Conference Series on Academic Detailing

学术细节使用社会营销技术与前线进行外展教育 临床医生和改善医疗保健质量和患者的结果。许多组织，包括AHRQ 受资助者，已经实施或正在计划的学术细节的方案。国家资源中心 学术细节（NaRCAD）为这些群体提供帮助。2013年，NaRCAD发起了AHRQ- 支持年度会议系列，以便分享知识，帮助指导和改进该领域 在不断发展的医疗保健领域。我们建议改进和扩大这一系列会议， 从2019年到2021年的年度会议，重点是加强学术细节对健康的影响 改善护理措施。 在主办这些会议时，我们会继续为专业人士提供一个论坛 致力于美国医疗保健界的学术细节和临床推广教育。年度 会议展示了学术细节设计的最佳实践，并提高了学术细节设计作用的可见度 在质量改进方面。这些会议还维持和扩大了NaRCAD的学术细节网络， 计划，允许进一步增长这一重要的方法。会议的特点是混合了正式的 来自该领域领导者的全体演讲，并提供充足的时间进行讨论和分组会议 两种会议类型将讨论当前的知识状况，分享研究成果， 确定该领域新出现的问题和创新机会。来自世界各地的组织和个人 美国和国际上提交他们的工作，在会议上介绍。 这些会议将对将参加的各种利益攸关方，包括公众， 和私人组织使用学术细节，医疗补助机构，政策制定者，公共卫生机构， 学者、保险公司、对改善医疗保健感兴趣的非营利组织和消费者。会议 会议记录将作为教育材料，为更大的学术界详细说明在美国。 会议材料以及专业准备的视频演示将免费提供 在线在我们的资源和学习中心会后，作为长期的资源，以及 促销品。作为唯一成立的会议，国家和国际学术详细说明 组织，我们持续的会议系列有助于加强学术细节的实践和提高 医疗质量。最终，这些会议的分享、审议和经验教训将导致创新性的 在全球范围内对学术细节进行实践改革，并提高医疗保健系统的准备程度， 实施变革

Academic detailing uses social marketing techniques to conduct outreach education with front-line clinicians and improve health care quality and patient outcomes. Many organizations, including AHRQ grantees, have implemented or are planning programs of academic detailing. The National Resource Center for Academic Detailing (NaRCAD) provides assistance for these groups. In 2013 NaRCAD initiated an AHRQ- supported annual conference series to allow the sharing of knowledge and help guide and improve the field within the evolving health care landscape. We propose to improve and expand this conference series with annual meetings from 2019 through 2021 to focus on enhancing the impact of academic detailing on health care improvement initiatives. In hosting these conferences, we will continue to provide a forum for the community of professionals working on academic detailing and clinical outreach education to the US health care community. The annual sessions showcase best practices in academic detailing and raise the visibility of the role of academic detailing in quality improvement. The conferences also sustain and expand NaRCAD’s network of academic detailing programs, allowing for further growth of this important approach. The conferences feature a mix of formal plenary presentations from leaders in the field with discussion and breakout sessions that provide ample time for interaction; both session types will address the current state of knowledge, share research results and identify emerging issues and opportunities for innovation in the field. Organizations and individuals from across the US and internationally submit their work for presentation at the conference sessions. The conferences will be valuable for a wide variety of stakeholders who will participate, including public and private organizations using academic detailing, Medicaid agencies, policymakers, public health agencies, academics, insurers, non-profits interested in health care improvement, and consumers. The conference proceedings will serve as educational materials for the greater academic detailing community in the US. Materials from the conference, as well as professionally prepared video presentations, will be freely available online in our Resource & Learning Center after the conference, serving as long-standing resources as well as promotional items. As the only established meeting of both national and international academic detailing organizations, our continued conference series helps strengthen academic detailing practice and improve healthcare quality. Ultimately, the sharing, deliberations and lessons from these meetings lead to innovative practice changes for academic detailing worldwide and improve the readiness of the healthcare system to enact change.