An Investigation of Reasons Why Customers Adopt or Reject Technologically Facilitated Services

调查客户采用或拒绝技术促进服务的原因。这项研究的目的是扩大首席调查员已经进行和发表的开创性工作的范围：测试从这项工作得出的假设和结论并从经验上证实这些假设和结论；并提供依据，使服务机构可以更好地了解和照顾由技术促进的服务所服务的市场的不同需求和要求。

An Investigation of Reasons Why Customers Adopt or Reject Technologically Facilitated Services. The study aims to widen the scope of ground-breaking work already undertaken, and published, by the Chief Investigators: to test and empirically substantiate hypotheses and conclusions deriving from that work; and to provide grounds by which service organisations may better understand and cater for the different needs and requirements of markets served by technologically facilitated services.