Developing culturally relevant social marketing interventions to increase blood donation amongst migrant communities: the case of African migrants
Developing culturally relevant social marketing interventions to increase blood donation amongst migrant communities: the case of African migrants
批准号:
LP120200065
负责人:
Prof Michael Polonsky
金额:
$16.23万
依托单位:
依托单位国家:
澳大利亚
项目类别:
Linkage Projects
财政年份:
2013
资助国家:
澳大利亚
项目状态:
已结题
起止时间:
2013-06-30 至 2016-12-31
中文摘要
为了增加移民社区的献血,将制定和测试一项与文化相关的干预措施。这将确保移民融入澳大利亚社会,并通过克服移民可能缺乏对当地献血程序的了解以及他们可能被排斥在外的看法,确保血液供应的可持续性。
英文摘要
To increase blood donation amongst migrant communities, a culturally relevant intervention will be developed and tested. This will ensure migrants are integrated into Australian society and that blood supplies are sustainable, by overcoming migrants’ potential lack of understanding of local blood donation processes and perceptions that they may be excluded.
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